Reading Time: 5 minutes   Picture this: your nonprofit has a year-end auction right around the corner. You’ve procured appealing silent auction items, created your event agenda, and booked a venue to host all of your supporters. Now, it’s time to ramp up your registered attendees list and effectively build anticipation around your event. But, your supporters lead busy […]

Reading Time: 5 minutes   If your nonprofit has recently decided to undergo a rebrand, you’re probably becoming familiar with how involved the process is. From creating new brand assets to incorporating updated guidelines into your marketing materials, a lot of time, effort, and thought goes into rebranding. However, there is another essential aspect of the rebranding process that […]

Reading Time: 4 minutes Author: Jamie Klobuchar, Executive Vice President of Evolve Giving Group (she/her)  My big lesson in the importance of revenue diversification in your fundraising strategy came as a result of two national disasters–September 11 and Hurricane Katrina.  At the time, I was working at a nonprofit that raised the majority of their annual revenue from special […]

Reading Time: 4 minutes   It is no longer a secret that building partnerships are vital to the longevity of any organization or personal brand. That is why I teach… Relationship first. Business second. Imagine someone asking you for money to execute their event without knowing them or their vision. Now, I know some of you are generous, but […]