Executive Directors Archives - positiveequation.com

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Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

4 Data Types to Gather Before Making Fundraising Materials

Fundraising can often feel like a shot in the dark. For many nonprofits, it can be difficult to quickly and accurately identify your target audience and determine the best way to get in touch with supporters.  However, instead of making wild guesses about the direction to take your outreach efforts, data marketing—a strategy previously reserved […]

Executive Directors

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4 Tips for Creating a Nonprofit Brand That Lasts

Guest Post By: Carl Diesing, Managing Director, DNL OmniMedia Over the past two years, nonprofit organizations have been in survival mode— working to salvage fundraising events, overcome revenue declines, and meet a greater need across their constituencies. Working in a chaotic environment is challenging. So it’s understandable if some of the foundational elements of your […]

Executive Directors

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7 Questions To Ask During Your Nonprofit CRM Demo

Investing in new technology for your organization is always a big decision, especially when you’re considering a tool like a CRM, which will affect multiple departments and aspects of your work. Seeing a software demonstration, or CRM demo is a traditional part of the technology evaluation and purchase process and is one of your best […]

Executive Directors

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How a Personalized GivingTuesday Experience Can Turn More Donors to Recurring Supporters

Guest Post By: Fundraise Up The busy year-end giving season is just around the corner, with GivingTuesday kicking off on November 29. While we still have months before the big day, now is the perfect time for nonprofits to plan and strategize for a successful GivingTuesday campaign.  Nonprofits receive a high volume of website traffic […]

Executive Directors

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