Whether you’re starting off a New Year, a new month, a new week or a new campaign, there’s always social media goals to plan and manage. The most difficult part always tends to be outlining meaningful social media goals that align with business objectives. And then, understanding what metrics are actually important to represent those goals. Introducing the B-SMART social media goal template!
I’ve outlined a simple two-step plan below to use for any new social media goal.
(I highly recommend a third-party platform like Sprout Social to analyze your social media metric, but the native platform analytics work as well.)
Step 1: Create a B-SMART social media goal.
Business Objective: Start by outlining what you want the business outcome to be of your SMART goal.
- Specific: Write a one-sentence goal that’s clear and defined.
- Measurable: This is where you want to assign a metric with your goal. A # or % change.
- Achievable: Read through your two sentences above. Does it seem achievable? If so, write YES and feel empowered to execute the work. If it doesn’t, go back and restructure the goal.
- Realistic: With your resources (time, money, access), is it possible to achieve your goal?
- Time-sensitive: If you don’t set a date for completion, goals are unlikely to never be achieved. You can do short-term or long term goals. I recommend creating multiple to see continuous progress.
Here’s an example of one of my goals:
Business Objective: By increasing my website traffic, my objective is to receive more business inquiries and boost the knowledge of my services to nonprofits and purpose-driven marketing professionals.
- Specific: Increase January website traffic through Facebook, LinkedIn, Twitter and YouTube.
- Measurable: Increase my YoY January website traffic by 50%.
- Achievable: Yes
- Realistic: Post one new blog and video each week. Try organically at first and reassess for paid spend.
- Time-sensitive: Achieve goal by 1/31/20.
Step 2: Schedule GOAL check-ins
This is even more important than goal-setting. If you’re anything like me, if I don’t set something in my calendar, it totally goes off my radar.
Each week, schedule 15 minutes in your calendar to review your social media goal. Is it moving in the right direction or does something need to be adjusted? It’s best if you schedule the same day and time each week for consistency.
Create B-SMART social media goals and share them with me! Take a screenshot and DM me on Instagram @positivequation.
You got this!