Email Template to Ask Your Boss for a Social Media Budget

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Having the right tools to succeed in your job is essential! Instead of asking for a specific social media budget $$, outline the platforms or tools you’d use the funds for. Don’t be afraid to ask for the necessary resources to be more effective and efficient in your job.

I’ve drafted an email template below to use when asking your boss for a social media budget to make sure you’re set up for success.

Please feel free to edit! Adjust the language and tone to something that feels appropriate to you and includes the tools you’d like to ask for.

Email Template:

Hi (Boss’s Name),

I’ve been working on enhancing our social media strategy and I’ve researched new tools that would increase our awareness, attract new donors, and create a consistent content strategy. These resources would also help inform me of our cross-channel metrics, who our audience is across each social platform, and what content is working best.

Outline below what tools you’d need, here’s a few suggestions:

  1. Later – A social media management and optimization platform for organizations of all sizes. Later provides a single hub for social media publishing, analytics, and engagement across all social profiles. – Starts at ONLY $18/month!
  2. Social Media Advertising Budget – Social media has become “pay-to-play.” Our average organic engagement rate is X. In order to make sure our content gets seen, I’d like to have a small budget of $X to create ad campaigns to develop a donor’s journey by targeting specific audiences for donations, events, and volunteer opportunities. Not sure where to start? Take my Mini-Ads Course, Visible Reach In A Week ($27) to start increasing your brand awareness right now!
  3. Flodesk: If you like the design of my emails, that’s all Flodesk! If you want to try them out, you’ll get 50% off your first year! It’s also so easy to use and set up automated sequences and workflows.
  4. Tools To Create Quality Content:
    1. Tripod
    2. Ring light
    3. Gimbal
  5. MightyScout – An Instagram marketing tool that helps grow communities authentically. Brands, Agencies, Influencers, and Freelancers use MightyScout to find, engage, and track influencers on Instagram. – $99/month

With these X tools, I’m confident I can execute a successful social media strategy that aligns with our business goals. Happy to review, answer any questions, and show you demos of the platforms.


(Your Name)

Side Note: If you feel like you’re wearing ALL the hats in your organization, it might be time to invest in hiring someone to help you with your social media plan. I recorded a podcast episode about this VERY thing. Take a listen below. 🙂 If you enjoy this episode, subscribe to Missions to Movements Podcast on Apple or Spotify!


Dana Snyder is a speaker, podcast host, and digital marketing strategist. As the Founder of Positive Equation, her mission is to teach nonprofits how to use social media ads to transform their online experiences through digital marketing and reach a diverse set of donors through monthly donor programs.

Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements.

Based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, Hashtag Lunchbag, LA84 Foundation, and many more.

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