Having the right tools to succeed in your job is essential! Instead of asking for a specific social media budget $$, outline the platforms or tools you’d use the funds for. Don’t be afraid to ask for the necessary resources to be more effective and efficient in your job.
I’ve drafted an email template below to use when asking your boss for a social media budget to make sure you’re set up for success.
Please feel free to edit! Adjust the language and tone to something that feels appropriate to you and includes the tools you’d like to ask for.
Hi (Boss’s Name),
I’ve been working on enhancing our social media strategy and I’ve researched new tools that would increase our awareness, attract new donors, and create a consistent content strategy. These resources would also help inform me of our cross-channel metrics, who our audience is across each social platform, and what content is working best.
Outline below what tools you’d need, here’s a few suggestions:
With these X tools, I’m confident I can execute a successful social media strategy that aligns with our business goals. Happy to review, answer any questions, and show you demos of the platforms.
Side Note: If you feel like you’re wearing ALL the hats in your organization, it might be time to invest in hiring someone to help you with your social media plan. I recorded a podcast episode about this VERY thing. Take a listen below. 🙂 If you enjoy this episode, subscribe to Missions to Movements Podcast on Apple or Spotify!
ABOUT THE WRITER
Dana Snyder is a speaker, podcast host, and digital marketing strategist. As the Founder of Positive Equation, her mission is to teach nonprofits how to use social media ads to transform their online experiences through digital marketing and reach a diverse set of donors through monthly donor programs.
Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements.
Based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, Hashtag Lunchbag, LA84 Foundation, and many more.