Having the right tools to succeed in your job is essential! Instead of asking for a specific social media budget $$, outline the platforms or tools you’d use the funds for. Don’t be afraid to ask for the necessary resources to be more effective and efficient in your job.
I’ve drafted an email template below to use when asking your boss for a social media budget to make sure you’re set up for success. Please feel free to edit! Adjust the language and tone to something that feels appropriate to you and include the tools you’d like to ask for.
Hi (Boss’s Name),
I’ve been working on enhancing our social media strategy going into giving season. I’ve researched new tools that would increase our awareness, attract new donors, and create a consistent content strategy. These resources would also help inform me of our cross-channel metrics, who our audience is across each social platform, and what content is working best.
With these three tools, I’m confident I can execute a successful social media strategy that aligns with our business goals. Happy to review, answer any questions, and show you demos of the platforms.