Email Template to Ask Your Boss for a Social Media Budget -

Email Template to Ask Your Boss for a Social Media Budget


Having the right tools to succeed in your job is essential! Instead of asking for a specific social media budget $$, outline the platforms or tools you’d use the funds for. Don’t be afraid to ask for the necessary resources to be more effective and efficient in your job.

I’ve drafted an email template below to use when asking your boss for a social media budget to make sure you’re set up for success.

Please feel free to edit! Adjust the language and tone to something that feels appropriate to you and includes the tools you’d like to ask for.

Email Template:

Hi (Boss’s Name),

I’ve been working on enhancing our social media strategy and I’ve researched new tools that would increase our awareness, attract new donors, and create a consistent content strategy. These resources would also help inform me of our cross-channel metrics, who our audience is across each social platform, and what content is working best.

Outline below what tools you’d need, here’s a few suggestions:

  1. SproutSocial – A social media management and optimization platform for brands and agencies of all sizes. SproutSocial provides a single hub for social media publishing, analytics, and engagement across all social profiles. – Starts at $99/month and they offer nonprofit discounts
  2. Social Media Advertising Budget – Social media has become “pay-to-play.” Our average organic engagement rate is X. In order to make sure our content gets seen, I’d like to have a small budget of $X to create ad campaigns to develop a donor’s journey by targeting specific audiences for donations, events, and volunteer opportunities.
  3. Positive Equation Ad Course Bundle – Dana Snyder is a Certified Meta Digital Marketing Associate and provides courses for nonprofits to learn how to run ads based on different business objectives. In this bundle, I’d learn how to increase our brand awareness, email subscriber list, and donations. $256.80

With these X tools, I’m confident I can execute a successful social media strategy that aligns with our business goals. Happy to review, answer any questions, and show you demos of the platforms.


(Your Name)

Other items you could ask budget for:

  1. Tripod
  2. Ring light
  3. Gimbal
  4. MightyScout – An Instagram marketing tool that helps grow communities authentically. Brands, Agencies, Influencers, and Freelancers use MightyScout to find, engage, and track influencers on Instagram. – $99/month


I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

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