Email Template to Ask Your Boss for a Social Media Budget -

Email Template to Ask Your Boss for a Social Media Budget


Having the right tools to succeed in your job is essential! Instead of asking for a specific social media budget $$, outline the platforms or tools you’d use the funds for. Don’t be afraid to ask for the necessary resources to be more effective and efficient in your job.

I’ve drafted an email template below to use when asking your boss for a social media budget to make sure you’re set up for success. Please feel free to edit! Adjust the language and tone to something that feels appropriate to you and includes the tools you’d like to ask for.

Email Template:

Hi (Boss’s Name),

I’ve been working on enhancing our social media strategy going into giving season. I’ve researched new tools that would increase our awareness, attract new donors, and create a consistent content strategy. These resources would also help inform me of our cross-channel metrics, who our audience is across each social platform, and what content is working best.

  1. SproutSocial – A social media management and optimization platform for brands and agencies of all sizes. SproutSocial provides a single hub for social media publishing, analytics, and engagement across all social profiles. – Starts at $99/month and they offer nonprofit discounts
  2. MightyScout – An Instagram marketing tool that helps grow communities authentically. Brands, Agencies, Influencers, and Freelancers use MightyScout to find, engage, and track influencers on Instagram. – $99/month
  3. Social Media Advertising – Social media has become “pay-to-play.” In order to make sure our content gets since, I’d like to have a small budget of $X to boost content and run dark ads to grow our accounts + target specific audiences for donations, events, and volunteer opportunities.


With these three tools, I’m confident I can execute a successful social media strategy that aligns with our business goals. Happy to review, answer any questions, and show you demos of the platforms.


(Your Name)

Other items you could ask budget for:

  1. Tripod
  2. Ring light
  3. Gimbal
  4. Positive Equation Course – Digital Donors On-Demand


I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Learn how to attract new donors with Facebook and Instagram ads in my online course, Digital Donors On-Demand

Join Missions to Movements Mastermind for emerging female leaders to grow as thought leaders and learn from industry experts. 

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