How Fundraise Up Elements Engage and Convert Website Visitors to Donors

I found out about Fundraise Up through a friend that just started working there. I looked up their website and was immediately impressed. I jumped on a call to see a demo of their offering for nonprofits and HAD to share this information with you. Here’s a brief look into some of the unique elements they offer to engage and convert your website visitors to donors.

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Author: Nic Miller, Director of Partnerships at Fundraise Up

Elements—our pride and joy ?

If you’ve joined us for a demo or seen us on a webinar, you’ve probably heard us say: “we don’t make landing pages.” It’s true! Instead, we create beautiful and incredibly powerful fundraising tools like Elements that engage your website visitors and convert them to donors.

So what exactly is an Element? Is it a widget? Kind of. But in the same way that a Lexus is more than a Toyota by another name, an Element is so much more than a widget.

And whether you want to display an impact slider, goal meter or stat counter, every Element is at home on any page of your website, and they’re 100% customizable, too.

Let’s take a look at three of our customers’ favorite Elements.

#1: Card

Card is a great way to blend compelling imagery and impactful text with a call to action. In the example below, a row of cards is used to engage website visitors with three opportunities to donate.

A row of Cards is used to provide a donor with three opportunities to donate. Notice how each card features customized imagery and text.

#2: Goal Meter

Just like the Card is perfect for using text and imagery to engage donors, Goal Meter is perfect for showing progress.

Goal Meter is an attention-grabbing Element that visualizes your campaign’s progress.

Goal Meter is perfect for days of giving like GivingTuesday where you likely have a set campaign goal. For the people who donate, seeing the progress bar advance gives them a good feeling, and for people who visit your website but haven’t yet made a donation, they feel better about showing their support knowing that others have given before them.

#3: Donate Form

Do you use donation landing pages to help build a case for support? Many of our customers leverage landing pages with striking photography, videos, and impact story highlights to build support and immerse donors in their organization’s mission.

The call to action on your landing page is to donate, but sometimes you want something more than just a donation button. Enter Donate Form!

Donate Form allows you to embed a simple yet powerful donation form anywhere on your landing page and customize its behavior and appearance to perfectly match any campaign. And when your donors click the donate button, Checkout automatically launches on your landing page—no need to redirect donors to another webpage.

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