How To Build High Quality Connections with Martine Resnick
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Martine Resnick believes that if you intentionally build your community and your network with high-quality connections, you can go so much farther, quicker, faster. And it’s also a lot more fun.
After 20 years in corporate working for The Cartoon Network and Bumble & Bumble, Martine and her partner Eileen opened The Lola, a welcoming, purpose-driven women’s co-working space and community in Atlanta. What’s even more impressive? They secured their first 300 members before ever opening their doors!
Martine walks us through her strategic strategies for raising money and making connections, the power of “Founder’s Circles”, how partnerships have been critical to their growth, and how they build community thoughtfully and organically.
SNEAK PEEK:
In This Episode:
- Martine breaks down her entrepreneurial journey, following 20 years in corporate (The Cartoon Network, Bumble & Bumble, etc.) to community being the catalyst for opening The Lola
- How Martine found her business partner Eileen, plus the benefits of this complementary pairing (more collaboration, leveraging one another’s strengths)
- The intentionality behind how Martine cultivated community in Atlanta, hosting small events for 1-2 years BEFORE even opening their doors
- Why we need community and high-quality connections to stay accountable to ourselves and grow faster
- How Martine creates “stickiness” in her community and uses clear communication, resulting in stronger retention and more engagement from her members
Martine’s Ask
Martine encourages you to spread the word about The Lola, as so much of their growth is connected to word of mouth. Even if you don’t live in Atlanta, you can still take a tour, share the space with your friends, or even use The Lola as an event space if you’re in the area.
The Lola also has a digital-only membership option so you can access peer mentoring, accountability groups, and live workshops.
Notable Quotes from Martine
“At the heart of what we do is connecting people. We truly believe from the bottom of our hearts that if you intentionally build your community and your network in a way that you need, and that evolves over time, then you can go so much farther, quicker, faster. And also more fun, less alone, all of those things!”
“The community is sticky, because there’s not enough places yet where professional women can show up and be themselves and be real and feel. So I think once people experience that, that’s really hard to give up.”
Resources & Links
Connect with Martine on LinkedIn and check out her beautiful co-working space in Atlanta, The Lola. Download her free guide to learn how to build high-quality connections in business.
Martine recommends using Mighty Networks as an online community platform. Click here to start a free trial.
What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th!
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Martine loves listening to Amy Porterfield’s podcast, Online Marketing Made Easy, Kate Kordsmeier’s podcast, Success With Soul, and Simone Grace Seoul’s podcast, Joyful Marketing. Other favorites include Membership Geeks, Esther Perel, Hidden Brain, and TED Talks.
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