Does your nonprofit marketing strategy align with creating content that attracts donors? Specifically, your ideal donor?
We often spend so much time guessing and hoping that the content we create will convert.
What if there was a better way?
I’ve outlined my #1 tip below for knowing what kind of content you should create to attract your ideal donor.
Let’s get to work creating a strategic nonprofit marketing strategy that will find you, new donors, online!
This exercise below is designed to help you get crystal clear about who you’re creating content for. If you have a team, I recommend everyone should do this activity individually and then share with the group. I bet you’ll have some laughs, head nods, and interesting discussions.
This activity affects your messaging from web to email to social!
Again, you should be thinking about one individual person for this exercise, not a generic subset or group.
Step Four: GIVING HABITS
Prefer video? This video will also guide you through the Ideal Donor Avatar Exercise to make sure you’re creating content that attracts donors!
00:00 What We’ll Discuss
01:34 What is the Ideal Donor Avatar Exercise
01:52 Foundational Questions
02:40 Their Life Questions
04:01 Social Media Habit Questions
05:32 Giving Habit Questions