Does your nonprofit marketing strategy align with creating content that attracts donors? Specifically, your ideal donor?
We often spend so much time guessing and hoping that the content we create will convert.
What if there was a better way?
I’ve outlined my #1 tip below for knowing what kind of content you should create to attract your ideal donor.
Let’s get to work creating a strategic nonprofit marketing strategy that will find you, new donors, online!
This exercise below is designed to help you get crystal clear about who you’re creating content for. If you have a team, I recommend everyone should do this activity individually and then share with the group. I bet you’ll have some laughs, head nods, and interesting discussions.
This activity affects your messaging from web to email to social!
Again, you should be thinking about one individual person for this exercise, not a generic subset or group.
Step Four: GIVING HABITS
Prefer video? This video will also guide you through the Ideal Donor Avatar Exercise to make sure you’re creating content that attracts donors!
00:00 What We’ll Discuss
01:34 What is the Ideal Donor Avatar Exercise
01:52 Foundational Questions
02:40 Their Life Questions
04:01 Social Media Habit Questions
05:32 Giving Habit Questions
Want to learn some more tips for improving your online presence? Follow along on social!
Hello there! This is my first visit to your blog! We are a team of volunteers and
starting a new initiative in a community in the same niche.
Your blog provided us useful information to work on. You have done a marvellous job!
Today, I went to the beachfront with my children. I found a sea shell and gave
it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the
shell to her ear and screamed. There was a hermit crab inside and it pinched
her ear. She never wants to go back! LoL I
know this is entirely off topic but I had to tell someone!