What are micro-influencers, you may ask? Micro-influencers by simple definition are social media users with anywhere from 1,000 to 10,000 followers – and you’re able to use micro-influencers to raise awareness of your product and service!
With the amount of oversaturation in our digital space these days, it’s important that we invest in campaign efforts that will give us the strongest ROI in the long run and that will truly allow us to stand head and shoulders above the competition– influencer marketing can be just that if done correctly.
In our current digital landscape, people tend to trust micro-influencers over macro-influencers (or, celebrity influencers). On the flip side, they also trust micro-influencers 22.2x more than average users. Considering 70% of these micro-influencers tend to work on less than five marketing campaigns each year, their opinion is highly regarded and it’s easy to convert their following.
Here’s some actionable tips for how to use micro-influencers to raise awareness of your product or service:
I hope these ideas get you started on your micro-influencer journey! DM me on Instagram with any questions you may have, I’d love to answer. @positivequation 🙂
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