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Monthly giving is not just about a donation. It is about giving people a way to channel their purpose consistently.

And in today’s episode, we’re unveiling the secrets behind making compelling asks – and the most powerful strategies for recurring donation requests, so you can leverage initial contributions for maximum impact. 

For example, 29% of first time donors who became recurring donors, did so within the first 90 days of their initial gifts (!)

From speaking opportunities at events, to the effectiveness of storytelling through long-form videos and influencer partnerships, you’ll find out how to engage supporters in meaningful ways. 

We discuss critical retention techniques such as monitoring churn rates and using automated email sequences to keep donor engagement high. 

This episode is packed with actionable advice to help you build lasting donor loyalty and even cultivate major gifts.

And, don’t forget to register for the Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET – the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!

Resources & Links

Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024 Use code MISSIONS200 to receive $200 off registration, Register: https://bit.ly/4bNqihi

Tune in to the rest of this podcast series: Episode 133: Call In Your Believers and Episode 132: Build a Monthly Giving Program.

Check out Vik and Scott Harrison’s video on The Spring.

30 Podcasts to Pitch: https://positiveequation.com/podcastlist

Applications are open for Round 5 of my Monthly Giving Mastermind that will start in July! We’ve launched 15 programs from ALL over the country, are you next? Head to positiveequation.com/mastermind to apply!

Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.