Newsflash: You’re probably not emailing your list enough!
In Q4 of 2022, Jess Campbell, founder and principal at Out in the Boons, wrote over FOUR HUNDRED emails for nine campaigns! As you can imagine, she learned a lot, and she’s here today to share the nuts and bolts of email marketing – from coming up with creative subject lines, to personalizing and segmenting your email content.
While most nonprofits are emailing their lists one or two times a month, Jess says we need to be more consistent. I have no doubt this episode will inspire you to rethink your email strategy.
Jess encourages listeners to DM her on Instagram at @outintheboons if you have any questions about email marketing. She loves ideation and brainstorming and would love to help!
“When you write really great, entertaining stories that deliver a really fun message, people have invited you into their inbox. It’s like this sacred space that’s totally different than social media where people just start catching you as they scroll by. This is a more intimate space where people really read your words and the message that you’re trying to deliver.”
“There’s certain people that I follow just because their emails are so good. I either get entertained, I get a laugh out of it, I get a message, I learn something from it. Sometimes it serves as a reminder for the podcast I need to go listen to or the blog post I want to read or the thing I’m trying to buy. I think that nonprofits specifically are so worried about annoying people. And I just know from proof that the more I email my list, the higher the open rates, the more clicks I get, and frankly, the more things that people buy, and I’ve seen that from my clients, too.”
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