Reading Time: 8 minutes Picture this: your nonprofit’s website has been up and running for a while now. You’ve created a brand that you love, have shared meaningful stories, and have begun to see an uptick in traffic to your website. However, you aren’t seeing quite as much engagement as you want. In fact, barely anyone has enrolled in […]

Reading Time: 4 minutes Fundraising can often feel like taking a shot in the dark. For many nonprofits, it can be difficult to quickly and accurately identify your target audience and determine the best way to get in touch with supporters. However, instead of making wild guesses about the direction to take your outreach efforts, data marketing—a strategy previously […]