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The Mastermind Journal 

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Welcome to my blog! Where I share my podcast episodes + monthly giving strategies for nonprofits.

Nonprofit Website, Form and Email Audits: iDonate Workshop Recap

Reading Time: 2 minutes Boost Recurring Donor Conversions: Nonprofit Website, Form & Email Audits Nonprofits don’t need another lecture-style webinar—they need real-time improvements that move the needle. That’s why, in our iDonate-sponsored workshop, we conducted nonprofit website, form and email audits live. From simplifying donation journeys to optimizing forms and writing skimmable emails, every review focused on one goal: […]

Graphic with text: “We Audited REAL Nonprofit Websites, Forms & Emails to grow recurring giving. Replay. Presented by iDonate.”

Monthly Giving

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4 Donor Retention Tactics You Can Automate Right Now

Reading Time: 3 minutes 4 Donor Retention Tactics You Can Automate Right Now This blog was written in partnership with Givebutter —a modern fundraising platform helping nonprofits build deeper donor relationships through smart, meaningful technology. Let’s Talk Retention (and Why Automation Isn’t the Enemy of Personalization) Keeping donors can be hard. But, it’s easier when there’s a great relationship […]

Monthly Giving

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The Psychology of Giving: Why Donors Leave (and How to Win Them Back)

Reading Time: 4 minutes The Psychology of Giving: Why Donors Leave (and How to Win Them Back) This blog was written in partnership with Givebutter – a modern fundraising platform empowering nonprofits to raise more, for less. People don’t give to nonprofits because of pie charts or perfectly worded mission statements. They give because something moves them. A story, […]

Psychology of Giving

Monthly Giving

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3 Low Lift Strategies to Engage Your Donors All Year Long

Reading Time: 4 minutes   Nine times out of ten, when nonprofit fundraisers and marketers come looking for me and my services, what they need more than a new strategy is really just an extra set of hands. 🤗 Sound familiar? When I was an in-house Director of Development I’d attend workshops and webinars FULL of great ideas. My […]

3 Low Lift Strategies to Engage Your Donors All Year Long

Executive Directors

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