>> YES! I'm IN!

Ready to level up your storytelling & raise more funds?

Get FREE access to my 2022 Nonprofit Storytelling Session: Social Media Ad Strategies - Which One Works For You? + 10 BONUS videos + $600 OFF your 2023 ticket if you purchase by March 31st. See you in San Diego! 😎

Missions to Movements


Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

Top 5 Social Media Metrics That Matter in 2020

Reading Time: 2 minutes Here’s my take on the Top 5 Social Media Metrics that matter in 2020. Engagement Rate Response Rate Click-Through Rate Network Referrals via Google Analytics Reach vs Impressions Here’s my caveat. You have to understand what your business goals are to align the right social media metrics to them. Your social media strategy should have […]

Social Media Tips



Want to learn some more tips for improving your online presence? Follow along on social!