social media metrics Archives - positiveequation.com

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Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

Top 5 Social Media Metrics That Matter in 2020

Here’s my take on the Top 5 Social Media Metrics that matter in 2020. Engagement Rate Response Rate Click-Through Rate Network Referrals via Google Analytics Reach vs Impressions Here’s my caveat. You have to understand what your business goals are to align the right social media metrics to them. Your social media strategy should have […]

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