Missions to Movements

Reading Time: 5 minutes   Social media has the power to do great things, including converting your followers into donors, volunteers, or other types of supporters. If you’re struggling to persuade your followers to donate, it may be time to rethink your nonprofit’s approach to social media marketing. There’s no secret formula or a “hack” for the algorithm. Instead, […]

Reading Time: 4 minutes   Imagine you’re one of your nonprofit’s email subscribers, sifting through the hundreds of emails you receive weekly. The subject lines all implore the reader to click through, but it isn’t anything new to you, so you toss them in the abyss of your spam folder without a second thought. As a nonprofit marketer, your […]

Reading Time: 7 minutes Authenticity is rare when it comes to marketing on the digital edge. What customers are looking for and what they believe in is authenticity. People don’t always trust what a brand has to say but they’ll trust their friends.  Micro-influencer marketing is one of the best ways to cultivate that trust and reach your customers […]

Reading Time: 4 minutes TikTok is ALL about authenticity. The less perfect the content looks, the better your content is likely to perform.  Sounds dreamy, right?  I attended a TikTok workshop by TikTok Coach, Samantha Vlasceanu and I learned a TON. I’m just getting my feet wet and sharing what I’ve learned. If you want 1:1 help or a […]