Authenticity is rare when it comes to marketing on the digital edge. What customers are looking for and what they believe in is authenticity. People don’t always trust what a brand has to say but they’ll trust their friends.  Micro-influencer marketing is one of the best ways to cultivate that trust and reach your customers […]

TikTok is ALL about authenticity. The less perfect the content looks, the better your content is likely to perform.  Sounds dreamy, right?  I attended a TikTok workshop by TikTok Coach, Samantha Vlasceanu and I learned a TON. I’m just getting my feet wet and sharing what I’ve learned. If you want 1:1 help or a […]

More than likely, your nonprofit marketing strategy has multiple methods to reach your donors. From email marketing, to SEO, to an optimum web design, you’re checking all the boxes for having a robust plan.  But if you’re still struggling to raise funds for your nonprofit, then it’s time to look at one of the best […]

It’s your number one goal. The biggest priority for your nonprofit.  Increase your online donations. After all, it’s how you stay afloat.  But if you’re like most professionals in the nonprofit sector, your plate is already full. So to meet your goals, you need to get creative. Don’t stress, I’ve got a way to help […]