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Missions to Movements

THE BLOG

Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

From Inbox to Impact: The Psychology of Email Fundraising

Reading Time: 4 minutes   Imagine you’re one of your nonprofit’s email subscribers, sifting through the hundreds of emails you receive weekly. The subject lines all implore the reader to click through, but it isn’t anything new to you, so you toss them in the abyss of your spam folder without a second thought. As a nonprofit marketer, your […]

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Ingredients Of A Successful Marketing Strategy and How To Craft One

Reading Time: 7 minutes Authenticity is rare when it comes to marketing on the digital edge. What customers are looking for and what they believe in is authenticity. People don’t always trust what a brand has to say but they’ll trust their friends.  Micro-influencer marketing is one of the best ways to cultivate that trust and reach your customers […]

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3 Things To Know Before Posting on TikTok

Reading Time: 4 minutes TikTok is ALL about authenticity. The less perfect the content looks, the better your content is likely to perform.  Sounds dreamy, right?  I attended a TikTok workshop by TikTok Coach, Samantha Vlasceanu and I learned a TON. I’m just getting my feet wet and sharing what I’ve learned. If you want 1:1 help or a […]

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The Top 5 Benefits of Facebook Ads: Why You Need Them For Your Nonprofit Marketing Strategy

Reading Time: 4 minutes More than likely, your nonprofit marketing strategy has multiple methods to reach your donors. From email marketing, to SEO, to an optimum web design, you’re checking all the boxes for having a robust plan.  But if you’re still struggling to raise funds for your nonprofit, then it’s time to look at one of the best […]

A young woman with a red bow in her hair uses social media on her phone to create Facebook ads for nonprofits.

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