If you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question:
Why do digital, mature organizations fare better than others?
Today we’ll break down the five chapters of the report with John Jensen, the Senior Director of Nonprofit Insights at Salesforce. In his role, he helps Salesforce for Nonprofits’ Product Marketing team build the broadest possible understanding of the sector’s goals and challenges across the world. After downloading the latest report, I knew I had to have him on the show.
Allow this conversation to inspire you to generate conversations within your organization. Where are you individually? And how can you make improvements?
“It’s becoming more and more important for nonprofits to have the technology and the tools to collect the data that’s necessary for them to operate successfully, and to be able to report it in terms of transparency to their stakeholders, to their donors, to their funders.”
“There’s an implicit assumption in the nonprofit sector that is all about fancy tools and fancy metrics. The metrics that you probably want are pretty simple. The key thing is actually integrating them into how you run your organization and driving it accordingly so that you can achieve some progress on them.”
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Get your hands on the full report John and I talked through today. The Salesforce Nonprofit Trends Report contains insights from over 1,600 nonprofit managers and executives.
Connect with John at email@example.com or on Twitter at @johnjensen and tell him what your priorities are for 2023, whether from a planning or a budgetary perspective.
John’s favorite reads and podcasts include The Debaters, @BenSoskis on Twitter, Journal of Philanthropy and Marketing, and The Nonprofit and Voluntary Sector Quarterly.
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Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
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