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The Key Findings from Salesforce’s Nonprofit Trends Report with John Jensen

Reading Time: 3 minutes

LISTEN ON APPLE | LISTEN ON SPOTIFY

If you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question: 

Why do digital, mature organizations fare better than others?

Today we’ll break down the five chapters of the report with John Jensen, the Senior Director of Nonprofit Insights at Salesforce. In his role, he helps Salesforce for Nonprofits’ Product Marketing team build the broadest possible understanding of the sector’s goals and challenges across the world. After downloading the latest report, I knew I had to have him on the show.

Allow this conversation to inspire you to generate conversations within your organization. Where are you individually? And how can you make improvements?

Sneak Peek:

In This Episode:

  • How AI can improve donations by identifying different journeys, streams, and messages, which will requires fundraisers to think more creatively
  • 40% of dollars raised in the US comes from 1% of donors! Younger, wealthier donors tend to be much more impact focused than older donors
  • The tension that nonprofits are facing with minor vs. major donors
  • How to improve the digital maturity of your organization without “fancy” tools or metrics
  • The super simple “wouldn’t it be awesome if…?” framework to brainstorm the right questions
  • Why nonprofits around the world are facing employee retention challenges and the importance of incorporating technology into your culture to make your organization a better place to work

Notable Quotes from John

“It’s becoming more and more important for nonprofits to have the technology and the tools to collect the data that’s necessary for them to operate successfully, and to be able to report it in terms of transparency to their stakeholders, to their donors, to their funders.”

“There’s an implicit assumption in the nonprofit sector that is all about fancy tools and fancy metrics. The metrics that you probably want are pretty simple. The key thing is actually integrating them into how you run your organization and driving it accordingly so that you can achieve some progress on them.”

Resources & Links

Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.

Get your hands on the full report John and I talked through today. The Salesforce Nonprofit Trends Report contains insights from over 1,600 nonprofit managers and executives.

Connect with John at johnjensen@salesforce.com or on Twitter at @johnjensen and tell him what your priorities are for 2023, whether from a planning or a budgetary perspective.

John’s favorite reads and podcasts include The Debaters, @BenSoskis on Twitter, Journal of Philanthropy and Marketing, and The Nonprofit and Voluntary Sector Quarterly.

What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Episode Partners:

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies – Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st. 

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