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Missions to Movements

THE BLOG

Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

From Drybar to Squeeze: Brittany Driscoll Shares How To Make A Brand A Household Name

Listen on Apple | Listen on Spotify Brittany Driscoll is building the feel good revolution… and who doesn’t want to be a part of that?! Before launching her incredible massage franchise called Squeeze which now has 45+ locations (my FAVORITE place to get massages), Brittany spent 4 years at Drybar as Vice President of Marketing, […]

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3 Months, 1 Monthly Giving Program Launch: How Roots Ethiopia’s Meghan Walsh Made It Happen

Listen on Apple | Listen on Spotify I am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I […]

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How To Build a Monthly Giving Program With A 98% Retention Rate

LISTEN ON APPLE | LISTEN ON SPOTIFY  Chive Charities in my opinion, has one of the best monthly giving programs. They have a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month-over-month retention rate. Holy cow!  If you’re like me, you’re thinking: What’s their acquisition for new […]

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2 Social Media Ads For Nonprofits To Run in Q4

Listen on Apple | Listen on Spotify This year, I’ve spent $3,000 on paid social media ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES. If you’ve never run social media ads for your nonprofit […]

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