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Missions to Movements

THE BLOG

Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

$3,705 Raised on Facebook with $0 Ad Spend with Chelsea Edwards

Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY This episode is brought to you by GoodUnited. A new generation of nonprofit fundraising is coming, powered by people and authentic connections in the places they spend time. See how next-level tactics can deliver the right donors and increased revenue – even as individual giving drops. Join social […]

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Debriefing Roots Ethiopia’s Lead Gen Strategy – 800+ New Email Subscribers in 2 Weeks

Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Meghan Walsh from Roots Ethiopia is back to bring a fresh perspective on how my Grow Your List Ads Challenge (and an AMAZING lead magnet) helped them bring in over 800 email subscribers at $1.93 per lead! Together, we explore the creativity and collaboration behind Roots Ethiopia’s e-cookbook, […]

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The Strategy Behind MHIF’s Heart-Healthy Pumpkin Soup Lead Magnet That Attracted 246 Subscribers

Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Do you think Facebook ads are challenging and confusing?  Cassie Turczyn from the Minneapolis Heart Institute Foundation is here to guide us through her journey of conquering the complexity of paid ads, resulting in over 21,000 impressions and 200+ new emails for their list!  The last round of […]

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How Former Bachelorette Contestant Builds Aligned Brand Partnerships & Grows His Personal Brand with Intent

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development.  Eric opens up in today’s episode about his Baltimore roots […]

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