Your non-profits EOY campaign is probably already underway — the development team is busy with calls and zoom meetings, a final round of edits is being done on the drip email series, and deadlines are looming on a billion different projects.
But was someone from your social media team at the table for those conversations?
If they weren’t – they should have.
You and I both know the value and power social has for any organization – let’s make that known to the rest of your team.
Step One: Get it on Your Content Calendar
You don’t need to talk about your campaign every single day on your channels. If Thursday’s were your day to talk about your organization – slot the campaign to go there. If you have the bandwidth in your budget – put up ads to run the duration of the campaign.
Make sure to email other departments and make a note when other elements are going out for the campaign.
Dates to add: #GivingTuesday is December 1
Step Two: Content
What content that has already been created for different parts of the campaign, serve your social audience?
Step Three: Donate Buttons + Stickers + Fundraisers
This is social media’s place to shine!
Make sure you are registered with Facebook as a verified 501c3. This will give you access to the Donate Button, Facebook Fundraisers, Instagram’s Donate Button & Instagram’s Donate Stories Sticker. Facebook has a great guide if you need any help setting your organization up.
Step Four: Communicate Your Data
In January, create a document or a presentation that shows the data that is pertinent to who you are going to email it to. Don’t simplify the analytics – add details and explanations where needed. If they can’t understand it, they’re going to skip it.
Always create your review with the thought that it will get forwarded to others – including the CEO.
If you need help with any of these steps or want live consultation, join my class starting Nov. 5.