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What does your bio line read on LinkedIn?
Experienced social media marketer in the nonprofit sector.
Cool. But what if it were completely honest?
I literally do it all. Copywriting, developing platform strategy, crafting the tone and voice for the brand, mapping out a content calendar, designing graphics, replying back to followers, analyzing analytics, providing insight to internal management, covering events, editing down videos to fit the format length for different platforms, explaining analytics and platforms to colleagues, – plus, I do this all on a shoe-string budget & as a team of one.
Working in the non-profit sector as a social media marketer can be really hard. Being scrappy is the name of the game and taking advantage of free social media management tools can help leverage your strategy.
Here are a few of my favorites:
Create graphics in minutes. Super simple and lots of designs to choose from.
P.S. I have a 15 template for you to download here.
Simple to use and keeps all your links from your posts in one spot. Something to note, in the free version they don’t offer analytics.
Tons of great photos that you can use on your platforms – these aren’t your normal stock photos, they’re beautiful and classy.
Need a place to put your to-do list? Trello is a great space to help visually see what is going on and when.
Shorten long links and get analytic for free. Win-win.
Create your content calendar, track and break down analytics and keep it in a space that you can easily share with others.
If you do have a small budget or are able to advocate that a scheduling platform is necessary for your job (because it is) – try Sprout. They offer a nonprofit discount as well as are all around the best.
What are some of your favorite free social media management tools?
Want to learn some more tips for improving your online presence? Follow along on social!
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