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I believe positive stories of change can transform our world to be a better place. That’s why I teach nonprofits how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.
Hey, I'm Dana Snyder!
Don’t let your emails get lost in the inbox! ?
Julia and I are both BIG fans of social media, but we also understand the power of email marketing done right.
The one and only, Julia Campbell joins me to talk about email marketing best practices for nonprofits, tools, and…most common mistakes to avoid!
IN THIS INTERVIEW WE DISCUSS:
6:44 – What are the biggest advantages of email?
10:20 – Are there certain platforms that you prefer?
13:05 – Do you always tease more to get more clicks, or put more info into the email so the viewer gets the gist right then and there?
17:30 – Can we talk about subject lines? How do nonprofits increase their open rates?
21:09 – For Gmail users, our emails are going to promotions, and only half of those we send to are even seeing/opening it. It’s not spam…what do we do?!
23:43 – What are the 3 most common mistakes you find nonprofits make when it comes to email marketing?
27:55 – I find a nonprofit I like, I sign up for their email list to learn more…what should I receive next?
32:58 – How do you recommend getting emails from donors who don’t provide it? Text message? Phone call? Post card?
ABOUT THE WRITER
I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.
Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.
Learn how to attract new donors with Facebook and Instagram ads in my online course, Digital Donors On-Demand!
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[…] As a nonprofit marketer, your job isn’t finished when you secure an email subscription. It’s up to you to break through the noise of cluttered inboxes and forge a connection with your subscribers as soon as they lay eyes on your fundraising email. A complete understanding of your donor’s psychological responses to fundraising appeals can boost your reach and click-through rate. Let’s explore how you can activate your subscribers to give your emails a bigger impact. […]
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