Get FREE access to my 2022 Nonprofit Storytelling Session: Social Media Ad Strategies - Which One Works For You? + 10 BONUS videos + $600 OFF your 2023 ticket if you purchase by March 31st. See you in San Diego! 😎
The desire to understand social media radiated through the halls of the Social Media Marketing World Conference as thousands of people rushed into rooms eager to hear from experts about Facebook, Instagram, YouTube, LinkedIn, Pinterest, AND TikTok.
The consistent theme throughout the event was – are you telling empathic storytelling?
“Do I see me consistently in the marketing?” – Ann Handley
“Make them feel something.” – Jasmine Star
We need to be in the business of building a brand that creates positive experiences, memories, and stories.
Nearly every session touched on the importance of storytelling. Why?
Stories are 23x more memorable.
Miri Rodriguez from Microsoft spoke about stories being, “the emotional transfer of information.”
Everyone views and ingests content differently based on their personal experiences. Do you plan for that? Do you think about that when crafting your stories?
I loved this statement from Mark Schaefer about spending time on social media >>> How can you make people waste time with you?
Most of the time, Facebook and Instagram are endless scrolls. I would consider YouTube, Pinterest, and LinkedIn channels you go (most of the time) to look for something specific.
This session by Scott McKain provided some tips that we should all integrate into our businesses.
“Your brand is what your customers/donors/volunteers say about you when you’re not in the room.”
This might seem like a simple concept, but how often do you find new ways to use one single piece of content? Exactly. Read on.
Melanie Deziel shared her six-step process:
Are you ready to level-up your social media efforts this year?
Focus on SERVING your audience, being emphatic, and telling human stories.
Let’s get started together.
Click here to learn more about how we can transform your social media strategy.
Want to learn some more tips for improving your online presence? Follow along on social!
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