There’s 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, all about personal branding and the importance and relevance of it.
In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can take right now to update your profile, and why we need to be intentional when it comes to AI tools.
Tania wants to supercharge her speaking opportunities! If you’d like to connect with Tania to have her speak on your stage, LinkedIn is definitely her playground.
“If we say personal branding is what people say about you when you’re not in the room, or if it’s your reputation, having that empowered version of your story is such a big part of that because I think the story that we tell about ourselves is directly related to how other people see us. That’s what I became passionate about and I think translating that into the business world is the work of personal branding or thought leadership.”
“The term of thought leadership can be a little bit wispy or vague. I define it as a practice where we are using our passion, our experience and our credibility as fuel, to spark trust and community, to imagine and shape the future together for the better.”
Learn more about Tania’s work at Lumos Marketing, connect with her on LinkedIn, and download her 14 favorite LinkedIn content prompts. She also has a podcast, The Campfire Circle, where she empowers purpose-driven women to build a personal brand that drives change and creates revenue.
Tania is currently reading Platonic: How the Science of Attachment Can Help You Make – and Keep – Friends, by Marisa G. Franco. She also recommends The New Rules of Business Podcast by Chief co-founders Carolyn Childers and Lindsay Kaplan.
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We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.
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