Outline Your Personal Brand Story with Tania Bhattacharyya

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There’s 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, all about personal branding and the importance and relevance of it.

In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can take right now to update your profile, and why we need to be intentional when it comes to AI tools.

Sneak Peek

In This Episode:

• Why the stories we tell ourselves are directly related to how others see us
• Looking at the “mosaic” of your life to pinpoint the defining moments (and why this is a great place to start when sharing your story)
• How to build thought leadership on LinkedIn to be in the company of other founders, movers, and shakers
• Tania’s powerful tips around showing up as an “approachable authority” by not being afraid of revealing our past mistakes
• How to go visible on autopilot for an entire quarter using Tania’s “Lazy on LinkedIn” strategy (this idea is gold!)
• The importance of watching your social media analytics so you can repurpose your most popular posts

Tania’s Ask

Tania wants to supercharge her speaking opportunities! If you’d like to connect with Tania to have her speak on your stage, LinkedIn is definitely her playground.

Notable Quotes from Tania

“If we say personal branding is what people say about you when you’re not in the room, or if it’s your reputation, having that empowered version of your story is such a big part of that because I think the story that we tell about ourselves is directly related to how other people see us. That’s what I became passionate about and I think translating that into the business world is the work of personal branding or thought leadership.”

“The term of thought leadership can be a little bit wispy or vague. I define it as a practice where we are using our passion, our experience and our credibility as fuel, to spark trust and community, to imagine and shape the future together for the better.”

Resources & Links

Learn more about Tania’s work at Lumos Marketing, connect with her on LinkedIn, and download her 14 favorite LinkedIn content prompts. She also has a podcast, The Campfire Circle, where she empowers purpose-driven women to build a personal brand that drives change and creates revenue.

Check out Taplio, a LinkedIn growth tool and scheduler and Shield, a LinkedIn analytics app.

Tania is currently reading Platonic: How the Science of Attachment Can Help You Make – and Keep – Friends, by Marisa G. Franco. She also recommends The New Rules of Business Podcast by Chief co-founders Carolyn Childers and Lindsay Kaplan.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Episode Partners

We’re so grateful to our partners for this episode: Feathr and Hustle!

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization!