There’s ONE word that might be hindering your conversion rate on your website and your emails, and you’ll be shocked to know what it is.
Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.
What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact.
“Think about the mentality someone is in when they’re preparing to make a gift. Do you want them to be thinking about what they’re giving? (which is money usually), or the impact they’re creating?”
“Take five minutes combing through your website and write down all of the different buttons that you have on your website and check: what does the color mean? Is the placement okay? How can I make this one more impact-driven? Brainstorm a few options.”
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