Raising Funds for a Nonprofit Organization? Here’s the Smartest Way to Do It

Reading Time: 3 minutes

Raising money for a nonprofit can feel daunting. Especially when it seems like you’ve used up all your other resources. 

There are plenty of people out there who want to give to your mission. But getting your nonprofit in front of them so they can is exhausting. 

If you’re raising funds for a nonprofit organization but seeing little to no return on your time and effort, you’re not alone. 

But don’t stress! I’m sharing the smartest method for increasing online donations this year.  

Two women sit at laptops while raising funds for a nonprofit organization.


The Struggle of Raising Funds for a Nonprofit Organization

Even with an amazing cause, asking people for money can be difficult. And when your role within a nonprofit organization depends on it, the stress can become overwhelming. 

So what makes raising funds for a nonprofit organization so hard? Often, one of these two reasons is to blame:

  • You’re asking the same group of people for online donations over and over. At this point, it may feel like you’re scraping the bottom of the barrel. So, finding new donors is key! 
  • You’re not reaching enough people. Without reaching enough people, you’re back in the barrel.

But here’s the thing. Without elevating your marketing strategy in 2022, you’ll stay stuck in the endless cycle of burning yourself out while raising funds for your nonprofit organization. 


The Top Strategy for Raising Money for a Nonprofit: Social Media Ads

A woman in a hijab uses a laptop while raising funds for a nonprofit organization.


The great news? There’s an easy solution to break out of that cycle.

It starts with social media ads for nonprofits. 

Now, I’ve seen it time and time again. Social media marketing strategies for nonprofits often exclude running Facebook ads. Why? Because for many, it feels like just another tool to learn on top of an too-long to-do list. 

But, using Facebook ads for nonprofits is one of the best ways to upgrade your social media marketing strategy this year. 

In fact, “55% of people who engage with nonprofits on social media end up taking action,” according to Empower. And of those, 59% offer online donations!


Why Use Social Media Ads to Raise Funds for Nonprofit Organizations

Chances are, you’re already using social media platforms to bring in online donors. 

But if you’re not using social media ads, you could be missing out on a major opportunity to get new eyes on your mission. 

Here are the 2 main reasons why Facebook ads for nonprofits are a game-changer: 

  • You reach more people than only using organic social platforms. Organic and paid advertising aren’t mutually exclusive. While your regular organic marketing strategies reach your current audience, social media ads can get new and better engagement, impressions, and conversion with a new audience. 
  • You can customize your paid ads to reach target audiences. This helps you get your cause in front of your ideal donors, not just anybody! And when you’re showing up to your target audience, they’re more likely to support your incredible cause! 

The good news about using social media ads? You reap these two major benefits fast. Plus, your ads can be affordable. No shelling out money down the drain like many other paid advertisement methods! 


How to Get Started with Facebook Ads for Nonprofits

A young woman in a bright red blouse and glasses sits at her home office desk as she gets to work raising funds for a nonprofit organization.


Getting started with Facebook ads is easier than you think! 

And the best part? You can forget the struggle of raising funds for a nonprofit organization in as little as 45 minutes. 

Seriously, in less time than your regularly-scheduled lunch break, you can snag a social media ad strategy to implement into your nonprofit today. 

Break out of the rut when it comes to raising funds for your nonprofit organization by elevating your marketing strategy. Ready to get started? 

Start running Facebook & Instagram Ads with a budget of ONLY $1-$3/day to gain visibility and increase awareness with your ideal audience. Learn how with Mini-Ads Course: Visible Reach In A Week for $27!

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  4. […] so important that your online giving platform connects directly with your social media ads for nonprofits. If they don’t you lose out on tracking analytics to discover what is actually working for both […]

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