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The Addition

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

A Nonprofit Guide to Virtual Fundraising

The Problem: Your fundraising event(s) have been postponed, rescheduled, or canceled.  All previous budget planning is out the window. Any forecasting on fundraising goals has been disrupted.  But, here’s the catch.  Your mission matters and people are coming together more than ever to support the causes that support humanity. Online giving isn’t the future – […]

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Executive Directors

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Top 5 2020 Social Media Trends

Over the past couple of years, we’ve started to see a big transformation in how social media is utilized. With more people and brands online than ever before, the demand for our attention as consumers, donors, and brand advocates becomes harder and harder to attract and retain. With more people online, there’s also more data […]

Top 5 Social Media Trends

Social Media Tips

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Is Your Facebook Page Verified to Receive Donations?

Why Fundraise on Facebook? Facebook is an extremely powerful fundraising tool. In the past 12 months, Facebook’s donation tools have raised $1 BILLION dollars. Last year, Facebook announced they would cover all processing fees for donations made to nonprofits. This makes Facebook a very attractive tool to use for you and for donors. Is Your […]

Social Media Tips

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The Female Equation: Lori Abichandani

  Lori Abichandani and I first met at a Quilt event in Los Angeles. We shared a similar approach and values in our work. Months later, her name appeared in a group email and we reconnected at The Wing. With great excitement, Lori told me about her new company, a big idea (ABI). From brand […]

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The Female Equation

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