Missions to Movements

Reading Time: 7 minutes Your website is the central hub for all important information about your nonprofit. It should grab users’ attention and direct them to take action that furthers their involvement with your organization—such as donating, volunteering, or attending events. However, if you’re not seeing the results you’re hoping for with your website, it’s time to get to […]

Reading Time: 6 minutes What makes a monthly giving program for nonprofit organizations successful? Here’s a sneak peek into the steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!) Whether you are just starting OR looking to refresh or audit your current program, this episode is packed […]

Reading Time: 4 minutes Technology is increasingly present in nonprofit fundraising. From Facebook campaigns to mobile donation pages, digital fundraising tools are rising in popularity—especially QR codes. With 89 million users using QR code scanners and 70% of consumers saying they’re more likely to follow a brand that uses QR codes, your nonprofit can’t afford to ignore this tool […]

Reading Time: 4 minutes   Imagine you’re one of your nonprofit’s email subscribers, sifting through the hundreds of emails you receive weekly. The subject lines all implore the reader to click through, but it isn’t anything new to you, so you toss them in the abyss of your spam folder without a second thought. As a nonprofit marketer, your […]