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The Addition

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

4 Simple Ways to Fundraise on Social Media Right Now

  Are you ready to turn your social media channels into fundraising machines!? FACT: It doesn’t matter if you have 100 or 100,000 followers. I’m going to breakdown 4 steps to get you started on growing your social media accounts AND converting your social media followers into donors. STEP 1: CONSISTENCY I have personally gained […]

Social Media Fundraising

Social Media Tips

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The 4 Social Media Habits Nonprofits Need to Fix to Thrive Online

  Do your social media platforms generate significant donations for you year-round? Have you tracked the amount of website traffic that comes from your social media channels? When’s the last time you had a one-on-one conversation with one of your followers on social media? Social media marketing is an incredibly powerful tool for nonprofits when […]

Social Media Tips

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How To Create Emails That Convert To Fundraising $$

  I recently created a poll on Facebook asking what the biggest digital marketing pain points were going into the New Year. Drumroll please…the most selected item was email marketing. How in the world do emails convert to dollars for my cause!? Your email strategy is just as important as your social media plan. Yep, […]

Social Media Tips

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My Experience with Human Trafficking

Human trafficking. These are two words that should never be in the same sentence together, but yet it’s a $150 billion dollar industry with more than 40 million people still in slavery. According to A21, only 1% are ever rescued. The first time I heard of human trafficking was in 2011 right after I graduated college. A friend […]

Personal Journey

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