Reading Time: 6 minutes What makes a monthly giving program for nonprofit organizations successful? Here’s a sneak peek into the steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!) Whether you are just starting OR looking to refresh or audit your current program, this episode is packed […]

Reading Time: 2 minutes On GivingTuesday 2022 I received nearly 30 emails from organizations asking for support. What stood out? What made me click to open the email? Who did I donate to? 🙂 As a digital marketing strategist for nonprofits, I wanted to share my perspective on my personal favorite top 3 GivingTuesday fundraising emails that landed in […]

Reading Time: 5 minutes When it comes to the essential features of your nonprofit’s website, your ability to collect online donations is number one. Donately’s guide to online fundraising states that “with so many people spending so much time online, virtual fundraising is the most efficient and effective way for nonprofits to directly reach and engage their target audiences.” […]

Reading Time: 4 minutes Fundraising can often feel like taking a shot in the dark. For many nonprofits, it can be difficult to quickly and accurately identify your target audience and determine the best way to get in touch with supporters. However, instead of making wild guesses about the direction to take your outreach efforts, data marketing—a strategy previously […]