Missions to Movements

Reading Time: 2 minutes On GivingTuesday 2022 I received nearly 30 emails from organizations asking for support. What stood out? What made me click to open the email? Who did I donate to? 🙂 As a digital marketing strategist for nonprofits, I wanted to share my perspective on my personal favorite top 3 GivingTuesday fundraising emails that landed in […]

Reading Time: 5 minutes When it comes to the essential features of your nonprofit’s website, your ability to collect online donations is number one. Donately’s guide to online fundraising states that “with so many people spending so much time online, virtual fundraising is the most efficient and effective way for nonprofits to directly reach and engage their target audiences.” […]

Reading Time: 4 minutes Fundraising can often feel like taking a shot in the dark. For many nonprofits, it can be difficult to quickly and accurately identify your target audience and determine the best way to get in touch with supporters. However, instead of making wild guesses about the direction to take your outreach efforts, data marketing—a strategy previously […]

Reading Time: 5 minutes Are you a nonprofit professional trying to figure out where your time is best spent? What should be your highest priority? I spoke at the 2022 Classy Collaborative and we found five leading trends for nonprofits and hot topics of conversation. What’s the future of our sector look like with a potential recession ahead? How […]