Missions to Movements


Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

From Inbox to Impact: The Psychology of Email Fundraising

Reading Time: 4 minutes   Imagine you’re one of your nonprofit’s email subscribers, sifting through the hundreds of emails you receive weekly. The subject lines all implore the reader to click through, but it isn’t anything new to you, so you toss them in the abyss of your spam folder without a second thought. As a nonprofit marketer, your […]

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4 Simple Steps to Generating New Revenue Streams for Your Nonprofit

Reading Time: 4 minutes Author: Jamie Klobuchar, Executive Vice President of Evolve Giving Group (she/her)  My big lesson in the importance of revenue diversification in your fundraising strategy came as a result of two national disasters–September 11 and Hurricane Katrina.  At the time, I was working at a nonprofit that raised the majority of their annual revenue from special […]

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4 Data Types to Gather Before Making Fundraising Materials

Reading Time: 5 minutes Fundraising can often feel like a shot in the dark. For many nonprofits, it can be difficult to quickly and accurately identify your target audience and determine the best way to get in touch with supporters.  However, instead of making wild guesses about the direction to take your outreach efforts, data marketing—a strategy previously reserved […]

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5 Ways to Recession-Proof Your Nonprofit

Reading Time: 3 minutes Whether or not we’re approaching, in, or coming out of a recession. There are fundamental strategies you can put into place to recession-proof your nonprofit to feel confident and prepared for you, your team, and the mission you serve. Below are 5 ways to take action and recession-proof your nonprofit! Audit Your Website Experience When’s […]

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Executive Directors



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