fbpx

Missions to Movements

THE BLOG

Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

4 Strategies for Communicating Your Nonprofit’s Rebrand

Reading Time: 5 minutes   If your nonprofit has recently decided to undergo a rebrand, you’re probably becoming familiar with how involved the process is. From creating new brand assets to incorporating updated guidelines into your marketing materials, a lot of time, effort, and thought goes into rebranding. However, there is another essential aspect of the rebranding process that […]

Executive Directors

READ THE POST

From Inbox to Impact: The Psychology of Email Fundraising

Reading Time: 4 minutes   Imagine you’re one of your nonprofit’s email subscribers, sifting through the hundreds of emails you receive weekly. The subject lines all implore the reader to click through, but it isn’t anything new to you, so you toss them in the abyss of your spam folder without a second thought. As a nonprofit marketer, your […]

Social Media Tips

READ THE POST

4 Simple Steps to Generating New Revenue Streams for Your Nonprofit

Reading Time: 4 minutes Author: Jamie Klobuchar, Executive Vice President of Evolve Giving Group (she/her)  My big lesson in the importance of revenue diversification in your fundraising strategy came as a result of two national disasters–September 11 and Hurricane Katrina.  At the time, I was working at a nonprofit that raised the majority of their annual revenue from special […]

Executive Directors

READ THE POST

4 Data Types to Gather Before Making Fundraising Materials

Reading Time: 5 minutes Fundraising can often feel like a shot in the dark. For many nonprofits, it can be difficult to quickly and accurately identify your target audience and determine the best way to get in touch with supporters.  However, instead of making wild guesses about the direction to take your outreach efforts, data marketing—a strategy previously reserved […]

Executive Directors

READ THE POST

Instagram

Want to learn some more tips for improving your online presence? Follow along on social!

@positivequation