Missions to Movements


Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

Nonprofit Social Media Budget Template for 2021

Reading Time: 3 minutes How often do you wish you had more resources and money to spend on your social media efforts as a nonprofit? Having a social media budget should be a given in 2021. When done right, social media has the power to become it’s own revenue stream, increase brand awareness, and facilitate new advocates. Whether you’re […]

social media budget for nonprofits

Social Media Tips


Positive Equation wins Sprout Social’s Partner Value Cultivate Award

Reading Time: < 1 minute I’m beyond thrilled and so honored to be one of four social media agencies to win a Sprout Social Partner Value Award. The Cultivate Award is awarded to an agency that strives to provide excellent social media services to their clients. This means so much to me. I’m so grateful to all of the clients […]

Personal Journey


Create B-SMART Social Media Goals

Reading Time: 2 minutes   Whether you’re starting off a New Year, a new month, a new week or a new campaign, there’s always social media goals to plan and manage. The most difficult part always tends to be outlining meaningful social media goals that align with business objectives. And then, understanding what metrics are actually important to represent […]

2020 social media goals

Social Media Tips



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