What Creates or Crumbles Donor Trust with Amanda Wasson

Reading Time: 2 minutes


Are you ready to get to the heart of donor trust and its impact on the nonprofit sector? Amanda Wasson, EVP of Client Experiences at RKD Group, is here to shed light on this crucial topic. Amanda explores the trust deficit within the nonprofit sector, a revelation brought to light by the trust report conducted by her organization in collaboration with McQueen Mackin and Associates. This conversation takes you on a journey through the implications this trust deficit could have on the future of the industry, while also offering valuable insights on effective donor messaging and strategic tactics.

Amanda reinforces the significance of trust as a driving factor in donor giving and emphasizes the importance of transparency and confidence in this equation. We also delve into understanding your donor preferences and the importance of leveraging all communication channels for optimum engagement.

In the final stretch of our conversation, we delve into creating successful campaigns with an emphasis on building donor trust through effective messaging. Amanda provides invaluable insights into this and even shares strategies for using online surveys to receive feedback from donors. We also discuss the role of post-gift messaging and five creative ways to say thank you to your donors. Amanda leaves us with the ways to connect with her and access her invaluable research. 

Tune in to get equipped with strategies that will revolutionize your donor engagement game in the nonprofit sector!


Resources & Links

Connect with Amanda on LinkedIn and view her fascinating report, Solid Gold: The Nonprofit Marketer’s Guide to Trust. Amanda also points to a blog on their website about how nonprofits can rebuild trust and reach new audiences.

Tune in to Episode 87: 5 Creative Ways to Say Thank You for more on this topic.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

  1. […] Focus on storytelling. Social media is a storytelling platform. Showcase donors’ stories by explaining why they support your nonprofit, how they feel about your mission, and any experiences they’ve had with your organization. Another powerful way to tap into storytelling is to share quotes from beneficiaries. This helps followers understand how donations fuel your work, helping build trust in your nonprofit. […]

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