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"A masterclass in edutainment. They've mastered the balance between learning and fun."

What Does a Community-First Marketing Approach Look Like with Andi Kay

Reading Time: < 1 minute


The research is jarring. We spend upwards of five to seven hours a day on social media. But when women leave Instagram and TikTok, they generally feel worse about themselves.

Imagine a world where scrolling online leaves you invigorated, rather than caught in a comparison trap. Andi Kay’s foundation is on a mission to craft just that.

Bloom Foundation is a nonprofit dedicated to helping girls build emotional resilience in a supportive community container. You scroll, but you leave feeling better.

In this episode, Andi and I unravel the complexities of social media and mental health. Plus, Andi shares how she’s structured an empowering, community-first approach on Circle, leveraging curated journal prompts, ambassadors, and journal clubs in a safe space.

Tune in for an exploration of what it means to nurture connections and equip young women through community-first marketing. We’re inviting you to witness the transformative power of a supportive sisterhood!

Resources & Links

Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK

Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz

Learn more about The Bloom Foundation on their website and on Instagram, check out their monthly giving program, and tune in to Andi’s podcast, How To Bloom.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

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