5 Marketing Ideas to Try Right Now

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Spring is the perfect time of year to be testing and iterating. We all want to work smarter, right? In this episode, I’m sharing 5 marketing ideas that I am either in the process of testing or using consistently in my own business.

Get ready to hear about a fantastic tool you can use in Instagram to create powerful “conversation starters”, why we all need to jump on mobile-first marketing strategies with SMS outreach, and the incredible ways you can use Chat GPT to brainstorm blog post prompts and SEO-optimized headlines to use in your marketing.

Today’s episode also marks the one year anniversary of the Missions to Movements podcast! And I have a pretty big, audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it’s meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!

Sneak Peek:

In This Episode:

• How to prompt conversations and automated workflows in DMs using Manychat
• The importance of having a mobile-first marketing strategy – especially since US residents check their smartphones on average 352 times a day (!)
• How to search for user-generated social media content with hashtags AND know your unique, best time to post
• The most crucial months to be building brand awareness, staying top of mind, cultivating a new audience, and generating new email leads
• How to use artificial intelligence tools like Chat GPT to brainstorm new ideas

Notable Quotes from Dana

“Having a mobile first strategy is so important. SMS open rates can be as high as 98%. They produce engagement rates 6 to 8 times higher than email marketing, and consumers are more likely to open text messages before any other form of mobile communication.”

“If you are an organization that gets a lot of DMs on Instagram, responses to your stories or comments, and you wish you had all the time in the world or the staff to respond and really guide someone thoughtfully to the next call to action that you have, this is where the brilliance of Manychat comes into play.”

Resources & Links

Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.

Learn more about the tools recommended in this episode: Manychat, Hustle, Later, Hotjar, and Chat GPT

Check out Episode 50 to hear how a nonprofit generated over 600 email leads for less than 50 cents each using social media ads.

My free 27-minute webinar is a must-watch if you need inspiration and ideas on running successful Instagram and Facebook ad campaigns.

What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Episode Partners:

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies – Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.