5 Steps to Create An Online Donor's Journey for Nonprofits - positiveequation.com

5 Steps to Create An Online Donor’s Journey for Nonprofits

Do you have a plan for how to attract and build relationships with donors online?

In this conversation, Cameron and I dive into creating a dynamic online donor’s journey to guide people from unaware to lifelong advocates.

Cameron walks us through the 5 most important steps of a donor’s journey:

  1. Awareness
  2. Opt-in
  3. Donate
  4. Recurring Donor
  5. Ambassador

Listen to our amazing conversation below!

12:29 – What does a ‘donor’s journey’ mean?
14:22 – What are the key steps or milestones of a donor’s journey?
23:56 – Example of a great donor’s journey
Cameron Bartlett has led award-winning digital marketing campaigns for some of the world’s most influential nonprofits, thought leaders, and innovative businesses, including Sony Music, IJM, Cure, and more.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Want to learn some more tips for improving your online presence? Follow along on social!