fbpx

>> YES! I'm IN!

Ready to level up your storytelling & raise more funds?

Get FREE access to my 2022 Nonprofit Storytelling Session: Social Media Ad Strategies - Which One Works For You? + 10 BONUS videos + $600 OFF your 2023 ticket if you purchase by March 31st. See you in San Diego! 😎

5 Steps to Create An Online Donor’s Journey for Nonprofits

Reading Time: < 1 minute

Do you have a plan for how to attract and build relationships with donors online?

In this conversation, Cameron and I dive into creating a dynamic online donor’s journey to guide people from unaware to lifelong advocates.

Cameron walks us through the 5 most important steps of a donor’s journey:

  1. Awareness
  2. Opt-in
  3. Donate
  4. Recurring Donor
  5. Ambassador

Listen to our amazing conversation below!

OUR CONVERSATION:
12:29 – What does a ‘donor’s journey’ mean?
14:22 – What are the key steps or milestones of a donor’s journey?
23:56 – Example of a great donor’s journey
Cameron Bartlett has led award-winning digital marketing campaigns for some of the world’s most influential nonprofits, thought leaders, and innovative businesses, including Sony Music, IJM, Cure, and more.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Instagram

Want to learn some more tips for improving your online presence? Follow along on social!

@positivequation