5 Steps to Create An Online Donor’s Journey for Nonprofits

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Do you have a plan for how to attract and build relationships with donors online?

In this conversation, Cameron and I dive into creating a dynamic online donor’s journey to guide people from unaware to lifelong advocates.

Cameron walks us through the 5 most important steps of a donor’s journey:

  1. Awareness
  2. Opt-in
  3. Donate
  4. Recurring Donor
  5. Ambassador

Listen to our amazing conversation below!

12:29 – What does a ‘donor’s journey’ mean?
14:22 – What are the key steps or milestones of a donor’s journey?
23:56 – Example of a great donor’s journey
Cameron Bartlett has led award-winning digital marketing campaigns for some of the world’s most influential nonprofits, thought leaders, and innovative businesses, including Sony Music, IJM, Cure, and more.

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