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5 Steps to Create An Online Donor’s Journey for Nonprofits

Digital Marketing for Nonprofits, Nonprofit Leadership
May 6, 2021

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I believe positive stories of change can transform our world to be a better place. That’s why I teach nonprofits how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.

Hey, I'm Dana Snyder!

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Do you have a plan for how to attract and build relationships with donors online?

In this conversation, Cameron and I dive into creating a dynamic online donor’s journey to guide people from unaware to lifelong advocates.

Cameron walks us through the 5 most important steps of a donor’s journey:

  1. Awareness
  2. Opt-in
  3. Donate
  4. Recurring Donor
  5. Ambassador

Listen to our amazing conversation below!

OUR CONVERSATION:
12:29 – What does a ‘donor’s journey’ mean?
14:22 – What are the key steps or milestones of a donor’s journey?
23:56 – Example of a great donor’s journey
Cameron Bartlett has led award-winning digital marketing campaigns for some of the world’s most influential nonprofits, thought leaders, and innovative businesses, including Sony Music, IJM, Cure, and more.

ABOUT THE WRITER

I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Want to learn more about how to use Facebook & Instagram for your nonprofit? Check out my DIY course here. 

To book a social media audit to align your business goals with digital strategies to attract new donors, click here!

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