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How to Maximize Your Content with Taylor Shanklin

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Do you find yourself spending TOO much time creating content? It’s time to maximize your content.

Facebook, Instagram, Twitter, Linkedin, Emails, Website, Blog — the list of platforms keeps growing and so does our content to-do list. What if you could learn how to take ONE piece of content and repurpose it across ALL the different platforms? Now we’re talkin’!

In this interview, my guest Taylor Shanklin, walks us through the process of how to maximize your content. As the Founder and CEO of Barlele, Taylor has been leading brand strategy and marketing teams, and helping organizations scale their digital marketing programs for over 14 years.

She is a TEDx speaker, podcast host, and big believer in focusing on what matters most to your audience in order to achieve lift-off and grow.

Our Conversation:

3:15 – Where to start when building a content strategy

6:37 – How to repurpose and maximize your content

13:16 – Example of an organization that does this well

16:59 – Go-to content management tools

27:12 – Developing a budget for content strategy



I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Want to learn more about how to use Facebook & Instagram for your nonprofit? Check out my DIY course here. 

To book a social media audit to align your business goals with digital strategies to attract new donors, click here!

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