Missions to Movements

Reading Time: 3 minutes   I was fortunate to meet and work with Greta Vanhersecke while I worked at DKC. I was based in the NY office and Greta worked in the LA office. We were often on new business pitches together and always loved her drive! After I started Positive Equation, Greta would ask me a few questions […]

Reading Time: 3 minutes   You’re sitting there staring at a blank screen trying to figure out what in the world your social media content strategy is. I hear you! It can be super frustrating. But, what if you knew what your social media content calendar would look like a month in advance? I follow 5 steps when creating […]

Reading Time: 3 minutes There’s a lot of branding buzzwords floating around nowadays, and it can be hard to decipher what “a brand” truly is unless you’re in the branding field. I’m here to break down the four elements of a solid brand voice. You’ll be off to the races in no time, designing your dreamy, perfect brand! First […]

Reading Time: 3 minutes Being a female entrepreneur brings its challenges but also some pretty exciting opportunities! As I head into my second year in business, I have a few go-to tips & tricks for ensuring that I cultivate work/life balance and prioritize the important stuff. Here’s a handful of the highlights – tips for the female entrepreneur: 1. […]