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The Addition

THE BLOG

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

My Top 4 Takeaways from Social Media Marketing World 2020

  The desire to understand social media radiated through the halls of the Social Media Marketing World Conference as thousands of people rushed into rooms eager to hear from experts about Facebook, Instagram, YouTube, LinkedIn, Pinterest, AND TikTok. The consistent theme throughout the event was – are you telling empathic storytelling? “Do I see me […]

Dana Bakich at Social Media Marketing World 2020

Social Media Tips

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Social Venturers Feature

Social Venturers is a global community of social impact professionals who pursue excellence, purpose, and well-being in their lives and careers. I was so honored to be interviewed by Social Venturers Founder, Anika Horn, discussing my journey as an entrepreneur and the importance of social media marketing for nonprofits. Click here to read the interview […]

Dana Bakich Positive Equation CEO

Personal Journey

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Top 5 2020 Social Media Trends

Over the past couple of years, we’ve started to see a big transformation in how social media is utilized. With more people and brands online than ever before, the demand for our attention as consumers, donors, and brand advocates becomes harder and harder to attract and retain. With more people online, there’s also more data […]

Top 5 Social Media Trends

Social Media Tips

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4 Digital Experts Share Their Go-To Social Media Content Strategies

Have you heard the saying, “You’re the average of the five people you spend the most time around?” I don’t know about you, but I want those people to be super successful, joyful, smart, and bada$$ businesswomen doing good in the world. I consider the same advice for myself when I’m looking for the latest […]

digital content strategy

Social Media Tips

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