In response to COVID-19, #GivingTuesday launched #GivingTuesdayNow in May. If you have any hesitations about people’s generosity during this time, check out these stats. #GivingTuesdayNow generated more than $503M online donations with 3 billion impressions from 145 different countries. That’s in one day.  (You can check out the full impact report here.) Having an […]

  The desire to understand social media radiated through the halls of the Social Media Marketing World Conference as thousands of people rushed into rooms eager to hear from experts about Facebook, Instagram, YouTube, LinkedIn, Pinterest, AND TikTok. The consistent theme throughout the event was – are you telling empathic storytelling? “Do I see me […]

Social Venturers is a global community of social impact professionals who pursue excellence, purpose, and well-being in their lives and careers. I was so honored to be interviewed by Social Venturers Founder, Anika Horn, discussing my journey as an entrepreneur and the importance of social media marketing for nonprofits. Click here to read the interview […]

Over the past couple of years, we’ve started to see a big transformation in how social media is utilized. With more people and brands online than ever before, the demand for our attention as consumers, donors, and brand advocates becomes harder and harder to attract and retain. With more people online, there’s also more data […]