When it comes to the essential features of your nonprofit’s website, your ability to collect online donations is number one. Donately’s guide to online fundraising states that “with so many people spending so much time online, virtual fundraising is the most efficient and effective way for nonprofits to directly reach and engage their target audiences.” […]

TikTok is ALL about authenticity. The less perfect the content looks, the better your content is likely to perform.  Sounds dreamy, right?  I attended a TikTok workshop by TikTok Coach, Samantha Vlasceanu and I learned a TON. I’m just getting my feet wet and sharing what I’ve learned. If you want 1:1 help or a […]

  In response to COVID-19, #GivingTuesday launched #GivingTuesdayNow in May. If you have any hesitations about people’s generosity during this time, check out these stats. #GivingTuesdayNow generated more than $503M online donations with 3 billion impressions from 145 different countries. That’s in one day.  (You can check out the full impact report here.) Having an […]

  The desire to understand social media radiated through the halls of the Social Media Marketing World Conference as thousands of people rushed into rooms eager to hear from experts about Facebook, Instagram, YouTube, LinkedIn, Pinterest, AND TikTok. The consistent theme throughout the event was – are you telling empathic storytelling? “Do I see me […]