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Missions to Movements

THE BLOG

Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How Culture Influences Marketing with Marcus Collins, Wieden+Kennedy

Reading Time: 3 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY “No lever influences people more consistently than culture.” Marcus Collins is the author behind a new book that I’m absolutely obsessed with, called For the Culture, and he’s also the Chief Strategy Officer at Wieden+Kennedy, a global advertising agency best known for their work with mega brands like Nike […]

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How To Ask For That Next Level Gift & Find Your Power Partners with Mallory Erickson

Reading Time: 3 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Have you ever found yourself nervous or vulnerable around making an ask to a major donor? Today’s topic is all about fundraising – from creating high-converting email asks, to leveraging marketing in your post-gift strategy, and how to use “funder mapping” and “asset mapping” techniques. We also dig into […]

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How Rebranding Led to a Nike Grant with Lauren Atherton

Reading Time: 3 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Your branding is living and breathing ALL the time. No matter the stage you’re in, there’s always something you can be massaging. Today’s episode features one of my favorite humans – Lauren Atherton, founder and creative director of HeartSpark Design. She’s also the website designer for my monthly giving […]

Podcast

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Making Good Cool with Afdhel Aziz

Reading Time: 3 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY I read Good is the New Cool: Market Like You Give a Damn by Afdhel Aziz five years ago. And let me tell ya – reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time.  Afdhel joins us on today’s show to talk […]

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