Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.
Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY Struggling to capture the attention of Gen Z donors amidst today’s oversaturated digital landscape? Today’s conversation with Classy’s Growth Marketing leader, Elizabeth Ruikka, offers a deep dive into the contrasts between the older and younger generations, particularly when it comes to charitable giving. With nearly ten years of […]
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Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That’s exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation, did when she moved to Nepal in 2008. During our heartfelt conversation, […]
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Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss! We’ll throw light on the power of understanding culture, the impact of novelty in marketing, and […]
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Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY This episode explores strategies on how to stand out on LinkedIn. Specifically, the top posts that have generated 70,000 impressions for me in the past 90 days! What’s the secret sauce to see engagement? What trends did I see across posts that got a big response? Sharing your […]
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