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The Magic of Birthday Recognition to Increase Retention

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This episode is brought to you by GoodUnited.

A new generation of nonprofit fundraising is coming, powered by people and authentic connections in the places they spend time. See how next-level tactics can deliver the right donors and increased revenue – even as individual giving drops. Join social media fundraising’s best and brightest on March 14th for this can’t-miss event. P.S. Can’t attend the event? Register and we’ll send you the replay.


Celebrate with me as we mark two incredible years of Missions to Movements, and what a journey it’s been!

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Today, we’re not just talking milestones—we’re unpacking the art of engagement, zeroing in on birthdays as a powerful touchpoint.

I’ll guide you through the strategies to seamlessly collect this personal detail from supporters and show you how it can transform your connections.

Discover the sweet spot between effortless donor experiences and meaningful post-donation engagement. I’m pulling back the curtain on how to capitalize on thank you pages and video tools that sync with your CRM to personalize your approach.

Plus, I’m letting you in on my secret sauce: leveraging birthday month segmentation to tailor communications and build stronger bonds with our supporters.

Tune in for these practical tips and learn how that little nudge, a simple “Happy Birthday,” can fortify the allegiance to your mission.

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