Debriefing Roots Ethiopia’s Lead Gen Strategy – 800+ New Email Subscribers in 2 Weeks

Reading Time: 2 minutes


Meghan Walsh from Roots Ethiopia is back to bring a fresh perspective on how my Grow Your List Ads Challenge (and an AMAZING lead magnet) helped them bring in over 800 email subscribers at $1.93 per lead!

Together, we explore the creativity and collaboration behind Roots Ethiopia’s e-cookbook, which weaves together the allure of Ethiopian cuisine with the organization’s heartfelt mission. 

We discuss the power of email marketing and how strategic timing, such as aligning campaign launches with end-of-year fundraising, can keep supporters engaged and invested. 

Meghan walks us through her email sequences that are garnering a 52% average open rate and how she plans to add even more value to her subscribers this spring.

This episode is a testament to how a well-executed lead magnet can do more than just grow an email list – it can build a community!

If you’re interested in learning more from Meghan about building monthly giving programs, check out Episode 38.


Resources & Links

  • Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we’re setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.
  • Learn more about the incredible mission of Roots Ethiopia and check out their newsletter. You can also connect with Meghan on LinkedIn
  • Check out Meghan’s first episode on Missions to Movements: 3 Months, 1 Monthly Giving Program Launch: How Roots Ethiopia’s Meghan Walsh Made It Happen.
  • Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

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