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"A masterclass in edutainment. They've mastered the balance between learning and fun."

The Content & Influencer Strategy That Grew BlinkNow’s Instagram Account to 29.2k Followers with Maggie Doyne

Reading Time: 2 minutes


Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That’s exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation, did when she moved to Nepal in 2008. 

During our heartfelt conversation, Maggie delves into the power of personal narratives in building trust and mobilizing action. You’ll hear how storytelling and social media became instrumental in propelling the foundation’s work and establishing meaningful connections with supporters around the world.

From using newsletters and emails to social media campaigns, she shares the compelling, real, and raw story of Dave, a star student struggling with hearing difficulties, and how a video they launched for International Day of the Girl garnered over 300,000 views!

Maggie also takes us behind the scenes into how her digital team is structured and how she leverages her 29,000+ followers to spread the BlinkNow Foundation’s vision, create a connection that is not transactional, and shares their collective purpose. 

We explore the power of authenticity for small organizations and how platforms like Instagram can be used to infuse joy into our daily scroll. 

Be ready to discover how social media can be a potent force for change and bring about real, tangible impact!


Resources & Links

Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let’s make it happen together. Learn more and apply here.

Learn more about the BlinkNow Foundation and their mission to create a world where every child is safe, educated, and loved. Follow them on Instagram and view their video that amassed over 300,000 views for International Day of the Girl.

Connect with Maggie and check out her book, Between the Mountain and the Sky: A Mother’s Story of Love, Loss, Healing, and Hope.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

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