How To Turn Your Nonprofit Website Into a Magnet for Gifts

Reading Time: 2 minutes

What’s the first thing you do to research a business, restaurant, hotel…nonprofit? We go to their website. How can you turn your website into a magnet for gifts?

As we head into #GivingTuesday and end-of-year giving, it’s essential that our website is an easy-to-use experience that shares our missions AND provides ample opportunity to give.

Tune in to hear from Aaron Friedman, co-founder of OLASTEO with his wife, Ceci, in order to create experiences for underserved students that open their eyes to the larger world beyond their immediate community.

Go check out their website and see how simple AND impactful they make giving: https://olasteo.org/

Learn how to turn your website into a magnet for gifts:

    • Learn more about OLASTEO and their mission
    • How OLASTEO created the Catalyst Collective, a sustained giving program
    • Learn tips on how to supercharge your online fundraising campaign


3:59 – Tell us more about OLASTEO and the origin story

8-24 – Your website is amazing with thoughtful donation asks throughout, can you explain the strategy there?

21:27 – #GivingTuesday is coming up, can you tell us about your version? OLASTEO Dough Day 2021

36:55 – Brainstorm Session – Online Fundraising!

47:03 – How can people connect with you?

This interview is sponsored by Fundraise Up – Integrate fundraising elements into your existing website and uses artificial intelligence technology to optimize a donor’s giving experience. Learn more: https://fundraiseup.com/


I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Learn how to attract new donors with Facebook and Instagram ads in my online course, Digital Donors On-Demand

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