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The Addition

THE BLOG

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

4 Digital Experts Share Their Go-To Social Media Content Strategies

Have you heard the saying, “You’re the average of the five people you spend the most time around?” I don’t know about you, but I want those people to be super successful, joyful, smart, and bada$$ businesswomen doing good in the world. I consider the same advice for myself when I’m looking for the latest […]

digital content strategy

Social Media Tips

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5 Steps to Create a Social Media Content Strategy

  You’re sitting there staring at a blank screen trying to figure out what in the world your social media content strategy is. I hear you! It can be super frustrating. But, what if you knew what your social media content calendar would look like a month in advance? I follow 5 steps when creating […]

social media content strategy

Social Media Tips

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How To Create Emails That Convert To Fundraising $$

  I recently created a poll on Facebook asking what the biggest digital marketing pain points were going into the New Year. Drumroll please…the most selected item was email marketing. How in the world do emails convert to dollars for my cause!? Your email strategy is just as important as your social media plan. Yep, […]

Social Media Tips

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My Experience with Human Trafficking

Human trafficking. These are two words that should never be in the same sentence together, but yet it’s a $150 billion dollar industry with more than 40 million people still in slavery. According to A21, only 1% are ever rescued. The first time I heard of human trafficking was in 2011 right after I graduated college. A friend […]

Personal Journey

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