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The Addition

THE BLOG

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

Social Venturers Feature

Social Venturers is a global community of social impact professionals who pursue excellence, purpose, and well-being in their lives and careers. I was so honored to be interviewed by Social Venturers Founder, Anika Horn, discussing my journey as an entrepreneur and the importance of social media marketing for nonprofits. Click here to read the interview […]

Dana Bakich Positive Equation CEO

Personal Journey

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The Female Equation: Michelle Khouri

Do you ever meet someone and immediately have a connection? That’s what happened with Michelle Khouri. We were both students studying for a degree in Advertising and Public Relations at the University of Central Florida.  Michelle was a year ahead of me and I looooved her outgoing and vivacious personality. I knew back then she’d […]

The Female Equation

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The Female Equation: Lori Abichandani

  Lori Abichandani and I first met at a Quilt event in Los Angeles. We shared a similar approach and values in our work. Months later, her name appeared in a group email and we reconnected at The Wing. With great excitement, Lori told me about her new company, a big idea (ABI). From brand […]

thefemaleequation

The Female Equation

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4 Digital Experts Share Their Go-To Social Media Content Strategies

Have you heard the saying, “You’re the average of the five people you spend the most time around?” I don’t know about you, but I want those people to be super successful, joyful, smart, and bada$$ businesswomen doing good in the world. I consider the same advice for myself when I’m looking for the latest […]

digital content strategy

Social Media Tips

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