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Missions to Movements


Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

The Female Equation: Lori Abichandani

Reading Time: 4 minutes   Lori Abichandani and I first met at a Quilt event in Los Angeles. We shared a similar approach and values in our work. Months later, her name appeared in a group email and we reconnected at The Wing. With great excitement, Lori told me about her new company, a big idea (ABI). From brand […]


The Female Equation


4 Digital Experts Share Their Go-To Social Media Content Strategies

Reading Time: 5 minutes Have you heard the saying, “You’re the average of the five people you spend the most time around?” I don’t know about you, but I want those people to be super successful, joyful, smart, and bada$$ businesswomen doing good in the world. I consider the same advice for myself when I’m looking for the latest […]

digital content strategy

Social Media Tips


The Female Equation: Greta Vanhersecke

Reading Time: 3 minutes   I was fortunate to meet and work with Greta Vanhersecke while I worked at DKC. I was based in the NY office and Greta worked in the LA office. We were often on new business pitches together and always loved her drive! After I started Positive Equation, Greta would ask me a few questions […]

Greta - GV Public Relations

The Female Equation


The Female Equation: Danielle Dormand

Reading Time: 2 minutes   One of my favorite things to do is travel! There was a whole industry dedicated to luxury travel I didn’t even know existed until I met Danielle Dormand. Danielle is not only the Co-Founder of Index Select, but she was also my roommate in NYC for three years! I watched Danielle go through the […]

The Female Equation



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