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The Addition

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

Top 5 Social Media Metrics That Matter in 2020

Here’s my take on the Top 5 Social Media Metrics that matter in 2020. Engagement Rate Response Rate Click-Through Rate Network Referrals via Google Analytics Reach vs Impressions Here’s my caveat. You have to understand what your business goals are to align the right social media metrics to them. Your social media strategy should have […]

Social Media Tips

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4 Digital Experts Share Their Go-To Social Media Content Strategies

Have you heard the saying, “You’re the average of the five people you spend the most time around?” I don’t know about you, but I want those people to be super successful, joyful, smart, and bada$$ businesswomen doing good in the world. I consider the same advice for myself when I’m looking for the latest […]

digital content strategy

Social Media Tips

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How To Create Emails That Convert To Fundraising $$

  I recently created a poll on Facebook asking what the biggest digital marketing pain points were going into the New Year. Drumroll please…the most selected item was email marketing. How in the world do emails convert to dollars for my cause!? Your email strategy is just as important as your social media plan. Yep, […]

Social Media Tips

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Your 4-Step Facebook Advertising Checklist

Due to the News Feed changes, there’s been a rush to figure out social advertising. You might be thinking that if people don’t see your message, you’ll just add some $$ to make it so, right? However, from boosting posts to creating a full social campaign, there are four things to consider before you spend a penny.

Social Media Tips

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