Reading Time: 7 minutes Authenticity is rare when it comes to marketing on the digital edge. What customers are looking for and what they believe in is authenticity. People don’t always trust what a brand has to say but they’ll trust their friends.  Micro-influencer marketing is one of the best ways to cultivate that trust and reach your customers […]

Reading Time: 7 minutes Are you planning an event and looking for a compelling nonprofit speaker to W-O-W your room?  Inviting nonprofit speakers and world-changers who are striving to bring goodness into the world can be a highly effective way to inspire, inform and engage your audience.  I came across the following stats and immediately went into “I must […]

Reading Time: 2 minutes What if we’re thinking about fundraising ALL wrong? How should you rethink your ask to give? Instead of always asking what we want FROM donors…what about thinking about what we want FOR them. How can we help them feel integrated into meaningful work that they’re passionate about? This is the perfect episode to pause and […]

Reading Time: 2 minutes Don’t let your emails get lost in the inbox! ? Julia and I are both BIG fans of social media, but we also understand the power of email marketing done right. The one and only, Julia Campbell joins me to talk about email marketing best practices for nonprofits, tools, and…most common mistakes to avoid!   […]