Reading Time: 4 minutes Technology is increasingly present in nonprofit fundraising. From Facebook campaigns to mobile donation pages, digital fundraising tools are rising in popularity—especially QR codes. With 89 million users using QR code scanners and 70% of consumers saying they’re more likely to follow a brand that uses QR codes, your nonprofit can’t afford to ignore this tool […]

Reading Time: 4 minutes   Imagine you’re one of your nonprofit’s email subscribers, sifting through the hundreds of emails you receive weekly. The subject lines all implore the reader to click through, but it isn’t anything new to you, so you toss them in the abyss of your spam folder without a second thought. As a nonprofit marketer, your […]

Reading Time: 7 minutes Authenticity is rare when it comes to marketing on the digital edge. What customers are looking for and what they believe in is authenticity. People don’t always trust what a brand has to say but they’ll trust their friends.  Micro-influencer marketing is one of the best ways to cultivate that trust and reach your customers […]

Reading Time: 7 minutes Are you planning an event and looking for a compelling nonprofit speaker to W-O-W your room?  Inviting nonprofit speakers and world-changers who are striving to bring goodness into the world can be a highly effective way to inspire, inform and engage your audience.  I came across the following stats and immediately went into “I must […]