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The Mastermind Journal 

THE BLOG

Welcome to my blog! Where I share my podcast episodes + monthly giving strategies for nonprofits.

4 Strategies to Increase Donor Engagement With QR Codes

Reading Time: 4 minutes Technology is increasingly present in nonprofit fundraising. From Facebook campaigns to mobile donation pages, digital fundraising tools are rising in popularity—especially QR codes. With 89 million users using QR code scanners and 70% of consumers saying they’re more likely to follow a brand that uses QR codes, your nonprofit can’t afford to ignore this tool […]

4 Strategies to Increase Donor Engagement with QR Codes

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From Inbox to Impact: The Psychology of Email Fundraising

Reading Time: 4 minutes   Imagine you’re one of your nonprofit’s email subscribers, sifting through the hundreds of emails you receive weekly. The subject lines all implore the reader to click through, but it isn’t anything new to you, so you toss them in the abyss of your spam folder without a second thought. As a nonprofit marketer, your […]

Social Media Tips

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Ingredients Of A Successful Marketing Strategy and How To Craft One

Reading Time: 7 minutes Authenticity is rare when it comes to marketing on the digital edge. What customers are looking for and what they believe in is authenticity. People don’t always trust what a brand has to say but they’ll trust their friends.  Micro-influencer marketing is one of the best ways to cultivate that trust and reach your customers […]

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Social Media Tips

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17 Top Nonprofit Speakers To Book For Your Next Event

Reading Time: 10 minutes Finding Inspiring Nonprofit Speakers to Transform Your 2025 Events Are you planning an event in 2025 and searching for a compelling nonprofit speaker to W-O-W your audience? The right voice can transform your gathering from merely informative to truly inspirational. Featured Nonprofit Speakers in This Guide: Natalia Sanyal – Conversion Copywriter for Human-First Brands Becky […]

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