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Missions to Movements

THE BLOG

Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How To Virtually Serve Your Audience & Successfully Approach Digital Fundraising

How do you virtually serve your audience and successfully approach digital fundraising? Let me give you an incredible example. Have you noticed an increase in mustaches during November? You can thank Movember – the leading men’s health charity tackling prostate cancer, testicular cancer, mental health, and suicide prevention. I recently talked with Katelynn Whitaker, the […]

How to Successfully Approach Digital Fundraising with Movember

Executive Directors

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Evolving Your Fundraising Plan During COVID-19

  This spring, when COVID-19 forced schools to close, Surfari Pals had to completely pivot their in-classroom training to digital resources. Their fundraising plan also evolved. Watch this inspiring interview with their Founder, Jennifer Cummings as they quickly switched gears to continue their programming and fundraising efforts. Learn more about how to create a virtual […]

Photo includes the CEO of Positive Equation, Dana Bakich and Jennifer from Surfari Pals

Executive Directors

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Top 5 Social Media Metrics That Matter in 2020

Here’s my take on the Top 5 Social Media Metrics that matter in 2020. Engagement Rate Response Rate Click-Through Rate Network Referrals via Google Analytics Reach vs Impressions Here’s my caveat. You have to understand what your business goals are to align the right social media metrics to them. Your social media strategy should have […]

Social Media Tips

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4 Digital Experts Share Their Go-To Social Media Content Strategies

Have you heard the saying, “You’re the average of the five people you spend the most time around?” I don’t know about you, but I want those people to be super successful, joyful, smart, and bada$$ businesswomen doing good in the world. I consider the same advice for myself when I’m looking for the latest […]

digital content strategy

Social Media Tips

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