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How can more people find out about your nonprofit?!

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Missions to Movements


Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How To Attract and Find Corporate Partnerships for Nonprofits

Reading Time: 2 minutes Has finding corporate sponsorships for your nonprofit felt daunting in the past? Mallory was an ED of a 2M dollar organization (that she grew from 300k) – working 70 hours a week to keep everything afloat. Oh yeah, she gets you! Now a fundraising consultant for nonprofits, we’ll be talking about how to find and […]

Executive Directors


How To Virtually Serve Your Audience & Successfully Approach Digital Fundraising

Reading Time: < 1 minute How do you virtually serve your audience and successfully approach digital fundraising? Let me give you an incredible example. Have you noticed an increase in mustaches during November? You can thank Movember – the leading men’s health charity tackling prostate cancer, testicular cancer, mental health, and suicide prevention. I recently talked with Katelynn Whitaker, the […]

How to Successfully Approach Digital Fundraising with Movember

Executive Directors


Evolving Your Fundraising Plan During COVID-19

Reading Time: < 1 minute   This spring, when COVID-19 forced schools to close, Surfari Pals had to completely pivot their in-classroom training to digital resources. Their fundraising plan also evolved. Watch this inspiring interview with their Founder, Jennifer Cummings as they quickly switched gears to continue their programming and fundraising efforts. Learn more about how to create a virtual […]

Photo includes the CEO of Positive Equation, Dana Bakich and Jennifer from Surfari Pals

Executive Directors


Top 5 Social Media Metrics That Matter in 2020

Reading Time: 2 minutes Here’s my take on the Top 5 Social Media Metrics that matter in 2020. Engagement Rate Response Rate Click-Through Rate Network Referrals via Google Analytics Reach vs Impressions Here’s my caveat. You have to understand what your business goals are to align the right social media metrics to them. Your social media strategy should have […]

Social Media Tips



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