The Magic Behind charity: water with Vik Harrison

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I had the opportunity to have an AMAZING conversation with Vik Harrison, co-founder of charity: water!

She explains the magic behind charity: water’s success – everything from how and why she helped start the organization, their approach to corporate partnerships, and all of the nitty-gritty behind what it takes to run a successful nonprofit.

“Our vision was to build a one-of-a-kind charity — one with an epic and extraordinary brand. We believed that if we did it right, our brand could be our secret weapon.” – Vik Harrison

Vik Harrison knows the key ingredients you need to build a strong purpose-driven brand. Through her experience developing The Spring, charity: water’s robust monthly giving program, Vik teaches nonprofits how to fundraise less and raise more.

Our Conversation:

00:00 – How does the charity: water model work?

5:34 – How does charity: water approach corporate partnerships?

14:00 – The strategy behind The Spring month giving program

20:31 – The success behind The Spring


I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Want to learn more about how to use Facebook & Instagram for your nonprofit? Check out my DIY course here. 

To book a social media audit to align your business goals with digital strategies to attract new donors, click here!

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