How Nonprofits Can Win at Google (SEO and Google Ad Grants)

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Have you received a Google Ads Grant and totally lost on where to start!?

What SEO basics should you implement immediately on your site?

Umm…SEO? What does that even mean? ?

These are a few of the topics I discuss with the amazing, Caroline Fothergill!

  1. Can you break down some SEO lingo? What’s important to really know and pay attention to?
  2. What are SEO basics nonprofits can implement on their own? (installing Google Search Console, doing some basic keyword research and weaving those keywords into the site, creating select landing pages, making sure page load times are nice and low, updating meta titles and descriptions…)
  3. What is the Google Ad Grants program? How can nonprofits apply?
  4. How can a nonprofit determine whether it’s worth taking advantage of the Google Ad Grants program?


About Caroline: Caroline Fothergill lives in an RV and travels the U.S. while helping nonprofits bring in new fans and funds with strategic marketing and communications. As a consultant and freelancer, she supports organizations across a range of cause areas with marketing and campaign strategies, rebrands, website redesigns, copywriting, SEO, and digital advertising. 


I’m Dana Snyder! An entrepreneur, digital strategist, and passionate conscious consumer. I founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Currently based in Atlanta, I’ve been incredibly lucky to work with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Want to learn more about how to use Facebook & Instagram for your nonprofit? Check out my DIY course here. 

To book a social media audit to align your business goals with digital strategies to attract new donors, click here!

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