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If you’ve run ads before, you most likely ran them as one-off ads, right? You boost one post or run one ad for a set amount of time.
Well, there are actually four Facebook ads nonprofits should run to see success in raising brand awareness and increasing online giving.
This four-part ad series is part of my Donor Attraction Method in Digital Donors On-Demand.
The key difference to my Donor Attraction Method is that these four Facebook ads should run simultaneously, instead of as one-off ads.
Let’s break it down.
*Note: All of these ads can run on Facebook and Instagram.
Believe it or not, the very first Facebook ads nonprofits need to run don’t ask for anything. But they still drive online giving in the future.
Before any online giving can take place, your donor needs to know you exist! This very first ad needs to focus on raising brand awareness so your nonprofit is top of mind once prospects are ready to give.
Now that your prospect knows you exist, you need to take time to educate them. They want to feel connected to your nonprofit. They want to know how their donation is going to make a difference.
At this point, your prospect is warmed up to your mission! They’re aware of you, they know why you exist, and they’re encouraged to donate. Run this Facebook ad to ask for what it is you need.
This ad can make ALL the difference and add a surprise and delight factor. Once someone makes a donation, you can retarget them on Facebook or Instagram with a thank you video.
VIP TIP: If you direct people to a broken or hard to use website or donation experience, your ads will look like they’re not working.
If you want all the ins and outs of Facebook ads nonprofits need to use to increase online giving, I’ve got great news for you!
You can easily learn how to not only create Facebook ads but how to make them truly work for your mission.
I’ve created a step-by-step training program that’s designed to take you from pre-campaign prep to measuring the success of your ads.
Want to learn some more tips for improving your online presence? Follow along on social!