We all know reaching out to someone who’s already donated once before usually results in another give.
And it’s typically much easier than warming up a new lead entirely.
But you may feel like your well of donors is starting to run dry. At that point, it’s time to start generating new leads.
So if you’re feeling like you’re scraping the bottom of the barrel, then keep reading. I have 3 quick tips on how to get donors for a nonprofit organization:
Make sure your nonprofit organization has an ideal donor avatar. And if it doesn’t, then it’s time to build one.
Your ideal donor persona lists the demographics, goals, behavior patterns, concerns, and interests of your favorite type of donor. When you create an ideal donor persona, you can narrow in on who you’re talking to, and you can find more people like them.
The best way to do this is to interview your current donors first. Then make a list of the average answers you receive for these questions:
And for a complete list of questions your ideal donor avatar should answer, read this blog post here!
The more detailed you can get, the more you can hone in on the kind of donor you want to find and reach out to.
When it comes to how to get donors for your nonprofit organization, you need to know where to spend your time and efforts.
Based on the answers you come up with for your ideal donor persona, you can target specific areas to find new donors.
You don’t have to be on every single social media platform. Spend your time focusing on 1-2 channels, and create the most impact there. Think about where your ideal donor is showing up. Are they spending their time on Facebook or Instagram? If so, you know to spend more time promoting your nonprofit there instead of using energy on TikTok.
Organic content is necessary for any nonprofit organization.
But, did you know only about 3% of your Instagram followers actually see your content?
And Facebook can be even lower than that!
With that comes one problem: your organization ends up hiding in plain sight thanks to all the other content that’s grabbing your donor’s attention.
So adding social media ads is a brilliant way to get donors for a nonprofit organization. With them, you’re able to attract the right donors with the right content at the right time. And not only that. But with an ideal donor persona mapped out, you can target those specific kinds of people so you’re putting your nonprofit directly in front of them.
If you’re still struggling with how to get donors for a nonprofit organization, then it’s time to take some action!
By far and wide, these three strategies are the best way to find new donors and increase online donations.
And here’s some great news: I have a step-by-step social media ads strategy you can use to start raising funds for your nonprofit today!