The marketing strategy you use for your nonprofit is probably robust. From an email newsletter you send out to blog posts showcasing how your organization is making an impact, you’re doing your fair share of getting your name out there.
But if you’re still struggling with how to grow your nonprofit, then there’s one thing we should audit.
It’s time to take a look at social media marketing for nonprofits. Because if you’re not using this one critical tool, you could be sinking more time down the drain in the long run.
And without further ado…I’ll get right into it:
Wait, wait. Before you click the back button, hear me out.
You might be thinking, “I already have enough on my plate. The last thing I need to do is learn how to run Facebook ads in my social media strategy.”
But just like you have to invest money to make money, you have to invest time to save time in the long run.
Once you’ve learned how to use Facebook ads in a social media marketing for nonprofits strategy, you’ll find that your workload is cut in half.
Why’s that? Because it does the hard work for you.
So, yes. In the beginning, you’ll need to spend a few hours learning how to use Facebook Ads Manager. And you’ll have to figure out how to set up an ads campaign.
But in the long run? The benefits of Facebook ads highly outweigh the cons.
You don’t have to use Facebook ads for your nonprofit solely to ask for donations. In fact, you can and should use them for all stages of the donor’s journey.
From increasing brand awareness to generating recurring donations, your Facebook ads can work for you to save you time, so you’re walking out the door early on a Friday instead of staying late.
Here are 3 ways to use Facebook ads so you can put time back in your pocket:
Your organic posts often get lower impressions than a Facebook ad for a nonprofit.
And it can take a lot longer for that content to reach your audience. The best way for content to reach an organic audience is by consistently posting.
But if you’re ready to find new donors or engage with your current following, especially in a timely manner, then using Facebook ads actually saves you time.
Instead of creating a new post each day and crossing your fingers that your supporters will even see it, you can create one Facebook ad to reach a brand new audience much quicker.
You can use Facebook ads throughout the year. But, they’re also perfect if you’re looking for holiday-centered donations or post-disaster donations.
Depending on your nonprofit’s season, you may have different goals you’re striving to meet.
For example, if you’ve posted a new blog post that you want people to read, you can use your Facebook ads to drive traffic straight to it.
So instead of using only SEO as a part of your social media marketing for nonprofits, you can incorporate Facebook ads, too. And in doing so, you’ll see more traffic to your blog post sooner than if you solely focused on one marketing method.
Branding strategy is a major part of an overall social media marketing for nonprofits strategy. Typically, before someone is ready to make an online donation, they need to see your brand 5-7 times.
But waiting for organic content to finally reach them takes up weeks if not months.
By using Facebook ads for your nonprofit, you can speed up the donor journey by getting boosted posts in front of them quicker.
I know – it’s hard to think about the long run when you’re swamped with an already-full to-do list.
But when you get into the right mindset of how much better off you’ll be, you’ll see how much of a game-changer Facebook ads are for you!